#Japan #Tokyo #Ponta #au PAY #LAOX

LAOX's Exciting New Chapter with au PAY Ponta

On October 1, 2025, LAOX will take a significant step in enhancing customer experience by joining the "au PAY Ponta Up Store" program. This collaboration, initiated between LAOX Global Retailing Co., Ltd., based in Minato, Tokyo, and Loyalty Marketing Co., Ltd., which operates the popular Ponta points program, signifies a commitment to elevating customer satisfaction and convenience.

The following three brands under LAOX's umbrella will be featured in this program:

1. LAOX - A comprehensive duty-free retail chain known for its wide range of products catering to both locals and tourists.
2. Hokkaido SNOW & SWEETS - A specialty shop dedicated to showcasing the delicious offerings from Hokkaido, a region famous for its culinary delights.
3. Chow Tai Fook - A renowned jewelry brand that offers exquisite pieces and collections.

Enhanced Rewards for Customers

With this new partnership, customers can enjoy increased benefits when shopping at these LAOX brands. When customers make payments using au PAY, they will earn Ponta points at double the usual rate. Instead of the typical 0.5% earnings (or 1 point per 200 yen including tax), those who pay with au PAY will now earn 1% back (or 2 points for every 200 yen, including tax).

This streamlined process eliminates the need for customer entry or the presentation of a Ponta card, making transactions more efficient and rewarding for customers.

A Step Towards Enhanced Customer Satisfaction

Both LAOX and Loyalty Marketing Co., Ltd. are dedicated to addressing the evolving needs of their customers. By participating in the "au PAY Ponta Up Store" program, they aim to provide high-quality services and solutions that enhance the shopping experience. Through this collaboration, the two companies seek to foster greater convenience, ultimately increasing customer satisfaction and loyalty.

Key Details

• - Service Launch Date: October 1, 2025
• - Participating Brands: LAOX, Hokkaido SNOW & SWEETS, Chow Tai Fook
• - Rewards: 1% cash back (2 points for every 200 yen including tax)

Important Notes

Customers should be aware that not all stores are included in this offer. Notable exclusions are the LAOX New Chitose Airport International Terminal Store and the Watch. DiverCity Tokyo Plaza Store. Anyone interested in learning more about the benefits and details of the "au PAY Ponta Up Store" program is encouraged to check the dedicated special page for more information.

This exciting initiative represents a significant advancement for LAOX, ensuring that customers can enjoy not only quality products but also enhanced shopping rewards, keeping them coming back for more.