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Monthly Giving Awareness Week: A Second-Annual Initiative

In 2026, RKD Group, in collaboration with GivingTuesday and Positive Equation, is proud to announce the return of Monthly Giving Awareness Week, scheduled to take place from May 11 to May 15. Now in its second year, this vital initiative aims to foster sustainable fundraising practices among nonprofits by providing the necessary tools and knowledge to enhance their monthly giving strategies.

The Importance of Monthly Giving

Monthly giving is heralded as one of the most effective methods for nonprofits to achieve long-term stability in their funding. The reliability of this income stream allows organizations to plan better and be more proactive with their initiatives. Kevin Jones, CEO of RKD Group, emphasizes the potential of monthly giving, noting, "This week is about turning ideas into action—giving teams practical strategies, real examples, and the confidence to invest in programs that create sustained impact over time."

What to Expect During the Week

Throughout the week, nonprofit professionals will gain access to a wealth of free resources aimed at strengthening and expanding their monthly giving programs. The diverse programming includes:

• - Webinars featuring industry experts
• - Informative blog posts
• - Engaging infographics
• - Insightful podcast episodes
• - Downloadable guides tailored for implementation

Participants interested in showcasing their successful monthly giving campaigns have the opportunity to enter the 2026 Monthlies Awards, further encouraging the recognition of excellence within the nonprofit community. To keep up to date with the full schedule and get involved, interested individuals can visit monthlygivingweek.com.

Bridging the Donor Gap

The Monthly Giving Task Force, which consists of nonprofit strategists and thought leaders, plays an active role in this effort. Woodrow Rosenbaum, Chief Data Officer at GivingTuesday, shared vital statistics regarding donor trends: "Donors on monthly recurring schedules generate 2.75 times more annual value than non-recurring donors, and recurring giving is steadily growing across the sector. Yet, half of nonprofits still aren’t acquiring a single new recurring donor each year." This indicates a critical gap that Monthly Giving Awareness Week seeks to address.

With the ongoing growth of recurring giving, there is an increasing need for nonprofits to leverage this model effectively. As Dana Snyder, Founder of Positive Equation, passionately states, "Monthly giving is the most powerful, underutilized tool nonprofits have... When a donor gives monthly, they're not just giving more. They're saying, 'I'm in for the long haul.' That kind of commitment changes everything for an organization and for the people they serve."

Amplifying Impact Through Education

The impact of Monthly Giving Awareness Week goes beyond just knowledge sharing. By sparking innovative ideas and sharing proven strategies for donor engagement, organizations can cultivate a more dependable pipeline of support. Monthly giving is recognized as a vital contributor to donor retention, enabling nonprofits to focus on delivering impactful services without the constant worry of funding fluctuations.

This initiative marks a pivotal moment for nonprofit organizations seeking to transition from transactional to transformational relationships with their donors. As the sector continues to pivot towards more robust and sustainable funding methods, awareness weeks like this serve as a catalyst for change, encouraging organizations to elevate their fundraising strategies and achieve greater community impact.

Final Thoughts

As we approach May 11, preparations for Monthly Giving Awareness Week are underway, and the potential for enhanced donor engagement through this initiative is exceptional. Nonprofits are encouraged to embrace this opportunity wholeheartedly and take actionable steps towards establishing or improving their monthly giving programs. Together, we can foster a culture of generosity and ensure that nonprofit organizations are well-equipped to meet their missions and serve their communities effectively.

For more information about Monthly Giving Awareness Week, follow the developments leading up to the event, and join in on the conversation using the hashtag #MonthlyGivingWeek.