#United States #New York #Integral Ad Science #Reddit #Advertising Metrics

Integral Ad Science Expands Partnership with Reddit

In a notable shift in the advertising landscape, Integral Ad Science (IAS), a prominent global media measurement and optimization platform, has broadened its collaboration with Reddit, enhancing the measurement offerings available to advertisers on the social platform.

What is the Expanded Partnership?

Announced on April 3, 2025, the extended partnership centers around IAS's Total Media Quality for Reddit, a strategic enhancement aimed at delivering independent analysis on essential metrics like viewability and invalid traffic. This new capability allows advertisers to ensure that their campaigns effectively reach genuine users within Reddit's vibrant ecosystem.

Key Enhancements

Advertisers engaging with Reddit can now leverage powerful tools and data insights that empower them to make informed decisions regarding their media buys:

• - Greater Transparency: Advertisers can authenticate their content's placement alongside reliable third-party analyses that align with industry frameworks, ensuring their efforts maximize campaign spend while engaging with real audiences.
• - Comprehensive Reporting: By utilizing IAS Signal, advertisers can access unified reporting tools that provide insights into viewability, invalid traffic, and brand safety. This furnishes brands with the necessary information to stay updated and take affirmative actions when needed.
• - Best-in-class Technology: The Total Media Quality solution is fueled by IAS's cutting-edge AI-driven Multimedia Technology, which enables precise content classification through extensive analysis of frame-by-frame elements, including audio, text, and visuals.
• - Global Coverage: Whether via web or in-app, the new measurement capabilities cover various campaign types, including video, display, feed, conversation, and takeover placements within Reddit.

Insights from the Top Executives

Lisa Utzschneider, CEO of IAS, expressed enthusiasm for this partnership's potential: "With Total Media Quality for Reddit, we provide advertisers with third-party campaign insights backed by trusted metrics, which aids in effectively navigating Reddit’s distinct communities."

Jim Squires, EVP of Business Marketing and Growth at Reddit, echoed this sentiment, emphasizing the commitment to supplying advertisers with enhanced reporting and valuable insights that emphasize the importance of relevant engagement with their target audiences.

Previous Developments

This partnership follows previous enhancements announced in January 2025 regarding brand safety measurement tools, which include AI-driven tools, human moderators, and customizable controls to ensure ad placement aligns with brand values. IAS's technology also tightens Reddit’s inventory classification, providing a safety net against undesirable content to reinforce Reddit's commitment to its users and advertisers.

Conclusion

The extended partnership between IAS and Reddit is a significant leap forward for advertisers looking to attain valid and verifiable metrics in their campaigns on social media channels. As Reddit continues to be a hub for authentic conversations and engagement among users, advertisers can confidently invest their resources knowing they are supported by robust measurements that drive success.

Integral Ad Science remains dedicated to setting benchmarks for trust and transparency in digital media quality, ensuring that advertisers achieve optimal results from their advertising spend. For those looking to navigate Reddit's unique ecosystem, the enhanced offerings from IAS promise to deliver valuable insights and efficacy.

For more information on IAS and its developments, visit integraladscience.com.