#Japan #Tokyo #Seven-Eleven #Moon Viewing #Seasonal Treats

Seven-Eleven's Moon Viewing Series: A Month of Delicious Delights

As the Mid-Autumn Festival approaches, Seven-Eleven Japan is preparing to enchant its customers with a delightful selection of seasonal menu items from September 2 through October 6. This year, the convenience store chain is introducing its Moon Viewing series, featuring a range of tasty treats designed to celebrate the beauty of the moon.

What Is Moon Viewing?

The Mid-Autumn Festival, also known as the "Fifteenth Night," is a traditional event celebrated on the 15th day of the eighth month of the lunar calendar. This year, the festival will be observed on October 6. The custom involves admiring the full moon during the clearest night of autumn, a time when families come together to appreciate the natural beauty and share seasonal delicacies.

A Sweet and Savory Lineup

Seven-Eleven’s Moon Viewing series will have a diverse lineup of sweets, rice balls, and side dishes available for customers over the course of about four weeks. Each item is crafted with attention to detail, ensuring both visual appeal and delicious taste.

First Wave Products

The launch includes three tempting products:

1. Moon Milk Pudding (おつきみるくぷりん)
Price: 240 yen (259.20 yen with tax)
Release Date: From September 2
Area Available: Nationwide excluding Okinawa
- Key Features: This enchanting dessert features a milky pudding topped with a lovely, round custard cream that resembles a full moon peeking through fluffy clouds. With a delightful caramel layer hidden beneath, this creamy treat will surely melt in your mouth.

2. Moon Viewing Crepe (お月見クレープ)
Price: 250 yen (270 yen with tax)
Release Date: From September 2
Area Available: Nationwide excluding Okinawa (available from September 11 in Okinawa)
- Key Features: Crafted from rich cocoa crepes to depict the night sky, this dessert is filled with sweet soy sauce and paired with milk cream for a unique fusion of flavors.

3. Moon Viewing Cheese Tsukune Bento (お月見チーズつくね弁当)
Price: 398 yen (429.84 yen with tax)
Release Date: From September 2
Area Available: Nationwide
- Key Features: This bento box features soft chicken tsukune, mingled with yam and topped with cheddar and creamy mozzarella, all served alongside a colorful array of seasonal sides.

Visual Appeal Meets Incredible Taste

With a focus on creating visually stunning products, Seven-Eleven is also decorating its stores for the occasion, featuring promotional materials depicting cute rabbits under a full moon. Each product not only pleases the palate but also captures the spirit of the festival, encouraging customers to take Instagram-worthy photos.

Continuing the Tradition

The excitement doesn’t stop here! Seven-Eleven plans to continue rolling out additional items for the Moon Viewing series, keeping customers eagerly anticipating each new treat. With these seasonal offerings, customers can explore the joyous, traditional experience of moon viewing, paired with tasty snacks that bring smiles in every bite.

Seven-Eleven’s Moon Viewing series encapsulates the wonder of the autumn night sky with its delightful offerings. Perfect for family gatherings, cozy nights in, or on-the-go indulgences, these treats promise a blend of traditional celebration and modern convenience.

As you prepare for the Mid-Autumn Festival, make sure to stop by your nearest Seven-Eleven and indulge in these limited-edition delights. And remember, while enjoying the treats, don’t forget to gaze at the moon – a celebration of nature, sweetness, and togetherness.

Note: Prices may vary by location, and availability could change. For the latest information and product details, please check the official Seven-Eleven Japan website.