A New Era of Hospitality: Unmanned Hotel 'Chez Shibuya' Launches in Shibuya

Unmanned Hotel 'Chez Shibuya' Opens in Shibuya's Jinnan Area

In an exciting development for urban accommodation, the unmanned hotel 'Chez Shibuya' has officially launched its operations, overseen by Ociete, a subsidiary of CRG Holdings, which is renowned for its inbound-focused lodging management and multilingual services. Nestled in the popular Jinnan area of Shibuya, this hotel is set to commence full operations in the spring of 2026, marking the dawn of a new chapter in the hospitality industry.

A Location That Attracts Tourists

Located within walking distance of Shibuya Station, 'Chez Shibuya' is strategically positioned in a vibrant area known for its cultural intersections, including fashion and art. With both domestic and international travel demand on the rise, this location promises to attract a diverse clientele seeking high-quality experiences without the hassle of traditional hotel operations.

Embracing a New Operational Paradigm

In recent years, the recovery of inbound tourist demand coupled with the increasing need for accommodations in urban areas has led to a significant shift in how properties are utilized for revenue generation. However, property owners often face considerable challenges:

- Unstable occupancy rates
- Rising operational costs
- Weak brand development leading to price wars

These issues highlight that success in hospitality is increasingly dependent on operational design rather than just prime location.

Key Features of 'Chez Shibuya'

This innovative facility aims to maximize asset value through three main design aspects:

1. Prime Location in Jinnan, Shibuya
- Easily accessible from Shibuya Station
- A bustling hub for culture, fashion, and art
- Attracts both inbound and domestic travelers

2. High-Profit Structure Through Unmanned Operations
- Fully digitalized check-in/check-out process
- Optimized labor costs
- Scalable operational model

3. Maximized Design and Experience Value
- Spatial design that facilitates a 'stay like living' atmosphere
- Minimalistic aesthetics appealing to international visitors
- Future-oriented design aimed at securing favorable reviews on platforms like Airbnb

About the Facility

- Name: Chez Shibuya
- Location: Jinnan, Shibuya, Tokyo
- Owner: Trois deux trois Co., Ltd.
- Operational Management: Ociete Co., Ltd.
- Accommodation Page: Chez Shibuya on Airbnb

Inbound-Centric Operations by Ociete

Ociete’s expertise in inbound hospitality ensures that the operational management of 'Chez Shibuya' is geared towards enhancing the guest experience. From multilingual support to cleanliness and quality assurance, Ociete aims to reduce the burden on property owners while maximizing guest satisfaction.

Comprehensive Solutions from Ociete

Acting as a full-service operator, Ociete offers a seamless suite of services, including:

- Concept development and branding for hotels, ryokans, and vacation rentals
- Operational strategy design
- Guest acquisition strategies including OTA optimization and pricing strategies

By transforming real estate into profitable hospitality products, Ociete positions itself as a leader in the urban accommodation sector. The company is determined to expand its operational management services throughout Tokyo and assist developers and investors with profitability maximization. Moreover, Ociete is committed to standardizing unmanned operational models and supporting international companies with translation and business travel needs, solidifying its role as a critical infrastructure provider in urban lodging.

About CRG Holdings

The CRG Group aims to address challenges posed by Japan's declining workforce due to aging demographics. In addition to providing essential human resources through its primary staffing division, CRG Holdings offers a diverse range of services, including outsourcing, information technology solutions, and support for people with disabilities entering the workforce.