#Japan #Tokyo #Sealy #Posturepedic #Progress 90

Sealy New Collection 2025 WINTER: Innovations Unveiled

Sealy, recognized as the leading mattress brand in the United States, recently held a special unveiling event for its new collection titled 'Sealy New Collection 2025 WINTER.' The event took place at showrooms in Aoyama, Tokyo, and Shinsaibashi, Osaka, showcasing the latest from Sealy to its business partners.

Introduction of the Latest Models

During the event, Sealy introduced the highly anticipated global model 'Posturepedic ELITE / PRO' and a special edition named 'Progress 90,' celebrating the brand's impressive 90-year history. In addition, an artistic bed frame created in collaboration with the esteemed furniture manufacturer Matsusou was unveiled, further emphasizing Sealy's commitment to luxury and design.

Highlight: The Arrival of 'Posturepedic ELITE'

The 'Posturepedic ELITE,' recently launched in the U.S. early in 2025, is now entering the Japanese market, marking its worldwide debut outside the U.S. One of the standout features is the newly developed 'Precision Fit Coil.' This innovative structure provides soft support at the top while offering firm support at the base, resulting in unprecedented support for better sleep quality. In addition, the model incorporates 'Max Support Technology' aimed at enhancing lumbar support, further refining Sealy's pledge to deliver a 'world-class sleep experience' in collaboration with orthopedic experts.

Celebrating 90 Years with 'Progress 90'

As Sealy marks its 90th anniversary this year, a special model named 'Progress 90' was introduced. This model is built upon the patented 'Posture Tech Coil' and features 'Thermal' fabric, which facilitates temperature regulation, ensuring a comfortable sleeping environment. The model not only represents a rich history and reliability but is also a unique offering destined to enhance consumer experience with its combination of technology and craftsmanship. Simultaneously, the stunning bed frame created in collaboration with Matsusou, named 'Grandiose,' was showcased, reflecting a blend of art and function.

Upcoming TV Commercial Campaign

In line with the brand's expansion in recognition and to promote the value of the 'ultimate sleep' experience Sealy provides, a new TV commercial (TVCM) campaign is set to launch in February 2026. This initiative aims to reach a wider audience, emphasizing the innovations and quality that Sealy embodies.

As Sealy continues to revolutionize the mattress industry with its advanced offerings and stylish designs, the 'Sealy New Collection 2025 WINTER' is poised to make a significant impact on consumers' sleeping experiences. With its rich heritage and commitment to excellence, Sealy is set to maintain its status as a leader in the market, ensuring that everyone can enjoy a perfect night's sleep.