CHiQ Unveils Panda-Themed AI Technology at IFA 2025 with ESG Leadership

CHiQ Unveils Panda-Themed AI Technology at IFA 2025

The Internationale Funkausstellung (IFA), the world's premier consumer electronics and home appliance expo, kicked off in Berlin on September 5, 2025. Among the impressive lineup of exhibitors, CHiQ, the international brand of Changhong, captured global attention with the launch of its panda-themed smart home appliances, a new strategic alliance in winter sports, and a showcase of its Environmental, Social, and Governance (ESG) initiatives. This highlights the brand's innovative capability and its embrace of cultural storytelling.

One of the standout offerings introduced at IFA is Changhong's panda-inspired product line, which combines iconic cultural designs with cutting-edge artificial intelligence (AI) technology. The AI-enabled television features a virtual companion named Panda Xiaobai who provides 24/7 interaction and curated panda-themed content, making entertainment both engaging and delightful. The refrigerator employs AI-driven cloud humidity control to maintain food freshness, while the air conditioner uses adaptive AI algorithms to optimize indoor climate. The products reflect a blend of technological sophistication and natural elegance, inspired by traditional Chinese ink aesthetics and panda silhouettes.

In addition to its product offerings, CHiQ announced a three-year partnership with the International Ski Federation (FIS) at the event, becoming the official partner of the FIS Ski Jumping World Cup. This move is built upon the company’s involvement in FIS events in Germany since 2023 and its collaboration with the German Ski Association (DSV). The agreement marks a significant step forward in CHiQ's global sports marketing strategy. Moreover, the brand reaffirmed its commitment to excellence through its association with world champion ski jumper Andreas Wellinger, jointly promoting values of perseverance and outstanding achievement.

Reflecting its dedication to inclusive sports, CHiQ has also become the official sponsor of the Wheelchair Tennis Open organized by the German Tennis Federation (DTB). At IFA 2025, DTB recognized CHiQ with an honorary collaboration certificate, acknowledging its role in integrating technology and sports while advancing ESG values. This partnership underscores CHiQ's commitment to making a significant social impact through innovation, as well as its advocacy for diversity, equality, and sustainability on a global scale.

In recognition of its accomplishments, CHiQ was awarded the 'Leading AI Home Appliance Brand Award' at IFA 2025, celebrating its contributions to smart manufacturing and AI-driven innovation.

The presence of CHiQ at this year’s expo highlights a global strategy based on technological innovation and cultural resonance. By integrating iconic imagery from China and forging partnerships with major international sports platforms, the brand continues to elevate its premium positioning. Supported by eco-friendly technologies and AI-based solutions, CHiQ has received acclaim for its visionary approach. As the flagship brand of Changhong for international markets, CHiQ aims to consistently gain consumer trust through innovation and authentic value creation.

Through these strategic efforts and groundbreaking products, CHiQ is not just pushing the boundaries of technology, but also paving the way for meaningful societal contributions through a unique blend of culture and innovation.