Tara and Hunter Fieri Join Brooklyn Pickleball Team as New Owners

Major League Pickleball Welcomes Tara and Hunter Fieri

In a significant development for Major League Pickleball (MLP), Tara and Hunter Fieri have become the latest additions to the ownership group of the Brooklyn Pickleball Team (BKPT). Known for their entrepreneurial endeavors in the media and culinary fields, the couple's involvement signifies a new chapter for the team in a rapidly growing sport.

Tara Fieri, a former NCAA champion softball player, has transitioned from athletics to entrepreneurship, carving a niche in brand collaborations that blend her love for sports, media, and the beloved game of pickleball. Hunter, renowned for his energetic presence at events such as Food & Wine festivals and Super Bowl activations, brings a vibrant touch to the team dynamic. Together, they are reshaping how fans and participants alike engage with pickleball, integrating elements of food, storytelling, and sportsmanship.

The couple expressed their enthusiasm about joining the prestigious league, saying, "We're thrilled to officially join Major League Pickleball as the new owners of the Brooklyn Pickleball Team. Pickleball has been such a meaningful part of our lives on and off the court, and owning a team in the heart of Brooklyn is a dream come true. Together, we're committed to growing the sport, creating a culture that blends community, competition, and fun."

The BKPT, established in 2023, has undergone significant transformations since its inception. Initially launched as the D.C. Pickleball Team, it gained traction by winning the Premier Level championship at the MLP Dallas event in November 2023. The team, now under its new identity, showcased impressive performance during the 2025 season, finishing fourth in a 16-team league and advancing to the playoffs.

The vibrant ownership group not only brings the Fieri duo on board but is also backed by a lineup of celebrities and athletes, including Eva Longoria, Justin Verlander, Kate Upton, and Odell Beckham Jr. This mix of talent fosters an exciting environment for fans and players alike, emphasizing the enthusiasm surrounding pickleball as it continues to capture hearts and audiences nationwide.

The 2025 season witnessed record-breaking metrics for Major League Pickleball, including a significant increase in sponsorship revenue—doubling that of 2024—along with ticket revenue soaring by 94%. Additionally, the league saw a 52% increase in overall attendance and monumental growth in social media engagement, demonstrating the sport's climbing popularity. The Fieri’s commitment to the BKPT is a testament to the increasing interest in pickleball and its potential to become a mainstay in the sporting landscape.

As they embark on this journey, Tara and Hunter Fieri also face the challenge of nurturing a culture that appeals to both seasoned athletes and newcomers. Their vision incorporates the energetic spirit of Brooklyn, focusing on community engagement and active participation, while maintaining the sport's competitive essence. The couple aims to create various events that not only entertain but also educate and include participants from all backgrounds.

With the MLP and PPA Tour merger in 2024 that formed the United Pickleball Association (UPA), the landscape for professional pickleball is vast and growing. Tara and Hunter's strategic involvement signifies a promising future for the Brooklyn Pickleball Team and the league as a whole, setting the stage for innovative opportunities and increased visibility for the sport.

In summary, the integration of Tara and Hunter Fieri into the Brooklyn Pickleball Team's ownership not only enhances the team's profile but also heralds a new era for Major League Pickleball. Their unique approach to combining their distinct backgrounds with their love for pickleball underscores the sport's multifaceted appeal and the potential for continued growth in the coming years. For those eager to witness this exciting evolution, following the Brooklyn Pickleball Team's journey will undoubtedly be a treat for sports enthusiasts everywhere.