#Japan #Tokyo #Hair Care #Straine #Milk Mist

Straine Introduces the Innovative Milk Mist for Hair Care

Ai Robotics Co., Ltd., based in Tokyo, has made a significant mark in the hair care industry with its innovative brand, Straine. On June 25, 2026, the company will debut its groundbreaking product, the "Straight Hair Mist," a unique milk mist designed to cater specifically to those with straight hair. This new formulation utilizes the proprietary "crush mist method," which transforms traditional hair milk into a nano-level mist for better absorption and application.

Unveiling the Milk Mist Concept

Straine has always focused on the inner structure of hair, aiming to repair and nourish through scientifically backed formulations. With the introduction of the "Straight Hair Mist," the brand aims to redefine hair care through an advanced moisture delivery system. Typical hair milk, while hydrating, often poses challenges in application—it's tough to distribute evenly due to its viscosity. The crush mist method solves this problem by applying pressure to create a fine, lightweight mist that disperses evenly across the hair. This innovative approach ensures a non-greasy feel, providing moisture without weighing hair down.

Using the Straight Hair Mist before drying can help maintain hydration, shielding hair from damage caused by UV rays and heat from styling tools. This results in smooth, silky ends, making hair feel nourished and well cared for. Additionally, the formula includes Straine's signature "Triple Straight Formula," which actively repairs hair while trapping moisture. This dual action not only guards against humidity and dryness but also enhances natural shine and creates a smooth, silken texture.

Product Details

• - Product Name: Straight Hair Mist
• - Price: ¥1,980 (tax included)
• - Volume: 200mL
• - Release Date: Initial launch on June 25, 2026, in variety stores, with a broader release in drugstores starting August.
• - Available Through: Variety stores, drugstores, and online retailers.

For application, users should hold the spray 5-10 cm away from the hair, concentrating on mid-lengths to ends on towel-dried hair and lightly comb through to distribute.

Key Features

1. Innovative Absorption Power

The proprietary method utilized by Straine effectively transforms hair milk into a fine mist that penetrates deep into the hair structure. This ensures that the nutrients are delivered evenly, promoting revitalized, hydrated hair. It protects against external damage while maintaining an ideal moisture balance, providing a lightweight, manageable finish.

2. Unique Triple Straight Formula

This advanced formula includes various essential amino acids and conditioning agents that repair from within. It enhances the straightening process and improves surface texture, resulting in silky, smooth hair. The addition of ceramides and moisture-retaining ingredients also creates an effective barrier against environmental stressors, making hair resilient to humidity and heat.

3. Exquisite Fragrance

The "Very Blossom" scent accompanying the Straight Hair Mist is an enchanting blend of sweet, juicy fruits and delicate blossoms, evoking a fresh and elegant aroma that lingers beautifully in the hair, delighting the senses with every use.

About Straine

Named by combining "straight" and "line," Straine is dedicated to delivering significant results for straight hair through targeted formulations. By paying close attention to the hair structure and incorporating select repair ingredients, the brand aims to provide solutions for individuals battling frizz and uneven textures.

Currently, Straine offers two lines tailored to different hair types: the BASIC] line for normal to thick hair and the [SOFT] line specifically designed for fine hair, ensuring that everyone can achieve their desired hair goals. Explore further on their [website.

Company Overview

Founded on the principle of "creating new freedom," Ai Robotics Co., Ltd. leverages AI technology to continuously innovate within the beauty sector. Alongside its hair care brand Straine, the company also develops skincare solutions under the Yunth brand and beauty appliances through Brighte, expanding its diverse offerings to meet various consumer needs.