Plume Unites Industry Leaders with Global RWA Alliance for Tokenization Push
On October 7, 2025, Plume announced the establishment of the Global Real-World Asset Alliance (GRAA), a major initiative designed to enhance the adoption of tokenized assets across the financial landscape. This cross-industry alliance aims to bring together issuers, platforms, regulators, and infrastructure providers to create a cohesive framework that fosters education, distribution, and the practical application of tokenized assets.
The alliance has attracted founding members from various sectors, including prominent firms like WisdomTree, DigiFT, and Mercado Bitcoin, among others. According to Plume, these partners recognize the potential of tokenized real-world assets (RWAs) as a rapidly growing segment of the financial market. However, their growth has been hampered by fragmented infrastructure, inconsistent tokenization standards, and inadequate distribution channels.
Plume has already made significant strides by coordinating about $577.8 million in total value locked (TVL), with over 90% utilization in their tokenized treasury vaults. Notably, non-stablecoin RWA wallets managed by Plume comprise more than half of the total market share across public blockchains like Ethereum and Solana.
Shukyee Ma, Chief Strategy Officer at Plume, emphasized the significance of the Global RWA Alliance as a pivotal step towards unifying a fractured ecosystem that has been struggling with diverse standards and limited access. The aim is to accelerate adoption by providing a neutral framework for issuers, platforms, and regulators to collaborate more effectively. This approach not only enhances interoperability but also aims to build a robust foundation for globally compatible tokenized markets.
Henry Zhang, Founder and Group CEO of DigiFT, stated, 'Tokenization only reaches its full potential when assets, institutions, and investors can seamlessly exchange value in an open economy.' The alliance is positioned to bridge the gap between traditional finance and on-chain markets, further underscoring the importance of establishing common standards and scaling distribution networks.
Functioning across major financial centers, including the United States and Asia-Pacific, the Global RWA Alliance emphasizes its commitment to regulatory engagement and cross-border access. This multinational presence aims to facilitate the development of global standards while maintaining international neutrality. Maredith Hannon, Head of Business Development at WisdomTree, articulated how the alliance aims to educate investors about tokenized assets and highlight the transformative potential of blockchain technology.
Furthermore, Plume has already engaged regulatory bodies in the APAC region and the U.S. to actively participate in drafting RWA legislation, which would enhance the alliance's global reach and impact.
To contribute to the efforts of the Global RWA Alliance, Plume has also announced open access to its modular yield infrastructure, Nest. This system, which is compatible with various platforms like OKX Earn and Galaxy, allows for cross-chain yield delivery and supports a flexible design, enhancing participation opportunities for new issuers and asset classes.
Bhaji Illuminati, CEO of Centrifuge, noted that 'the promise of tokenization hinges on shared standards and open infrastructure.' The alliance’s collaboration is critical in building the necessary framework to scale tokenized assets for a global audience.
The efforts of the Global RWA Alliance will be further supported by media partners such as Messari and Tiger Research, who will create a comprehensive tokenization playbook. This resource will outline various strategies, case studies, and policies in tokenization, thereby equipping alliance members with informed approaches for their respective markets.
Brian Chen, Head of OSL Wealth Management, highlighted the alliance's mission to bridge the information gaps between issuers and investors in the Hong Kong RWA market. By aligning requirements across the value chain, the alliance seeks to enhance competitiveness and liquidity for tokenized products while promoting the adoption of unified standards.
In essence, the launch of the Global RWA Alliance by Plume marks a significant milestone in the journey toward mainstream acceptance of tokenized assets, with industry leaders uniting to pave the way for a more interconnected financial future. As the alliance gains traction, all eyes will be on its impact in shaping the next generation of capital markets.
Formation of the Alliance
The alliance has attracted founding members from various sectors, including prominent firms like WisdomTree, DigiFT, and Mercado Bitcoin, among others. According to Plume, these partners recognize the potential of tokenized real-world assets (RWAs) as a rapidly growing segment of the financial market. However, their growth has been hampered by fragmented infrastructure, inconsistent tokenization standards, and inadequate distribution channels.
Plume has already made significant strides by coordinating about $577.8 million in total value locked (TVL), with over 90% utilization in their tokenized treasury vaults. Notably, non-stablecoin RWA wallets managed by Plume comprise more than half of the total market share across public blockchains like Ethereum and Solana.
Unifying a Fragmented Ecosystem
Shukyee Ma, Chief Strategy Officer at Plume, emphasized the significance of the Global RWA Alliance as a pivotal step towards unifying a fractured ecosystem that has been struggling with diverse standards and limited access. The aim is to accelerate adoption by providing a neutral framework for issuers, platforms, and regulators to collaborate more effectively. This approach not only enhances interoperability but also aims to build a robust foundation for globally compatible tokenized markets.
Henry Zhang, Founder and Group CEO of DigiFT, stated, 'Tokenization only reaches its full potential when assets, institutions, and investors can seamlessly exchange value in an open economy.' The alliance is positioned to bridge the gap between traditional finance and on-chain markets, further underscoring the importance of establishing common standards and scaling distribution networks.
Global Reach and Cross-Border Collaboration
Functioning across major financial centers, including the United States and Asia-Pacific, the Global RWA Alliance emphasizes its commitment to regulatory engagement and cross-border access. This multinational presence aims to facilitate the development of global standards while maintaining international neutrality. Maredith Hannon, Head of Business Development at WisdomTree, articulated how the alliance aims to educate investors about tokenized assets and highlight the transformative potential of blockchain technology.
Furthermore, Plume has already engaged regulatory bodies in the APAC region and the U.S. to actively participate in drafting RWA legislation, which would enhance the alliance's global reach and impact.
Opening Access to Yield Solutions
To contribute to the efforts of the Global RWA Alliance, Plume has also announced open access to its modular yield infrastructure, Nest. This system, which is compatible with various platforms like OKX Earn and Galaxy, allows for cross-chain yield delivery and supports a flexible design, enhancing participation opportunities for new issuers and asset classes.
Bhaji Illuminati, CEO of Centrifuge, noted that 'the promise of tokenization hinges on shared standards and open infrastructure.' The alliance’s collaboration is critical in building the necessary framework to scale tokenized assets for a global audience.
Sharing Knowledge through Collaborative Networks
The efforts of the Global RWA Alliance will be further supported by media partners such as Messari and Tiger Research, who will create a comprehensive tokenization playbook. This resource will outline various strategies, case studies, and policies in tokenization, thereby equipping alliance members with informed approaches for their respective markets.
Brian Chen, Head of OSL Wealth Management, highlighted the alliance's mission to bridge the information gaps between issuers and investors in the Hong Kong RWA market. By aligning requirements across the value chain, the alliance seeks to enhance competitiveness and liquidity for tokenized products while promoting the adoption of unified standards.
In essence, the launch of the Global RWA Alliance by Plume marks a significant milestone in the journey toward mainstream acceptance of tokenized assets, with industry leaders uniting to pave the way for a more interconnected financial future. As the alliance gains traction, all eyes will be on its impact in shaping the next generation of capital markets.
Topics Business Technology）
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