#Japan #IP collaboration #Shibuya #Photomatic #Joshi University

Photomatic's Special Lecture at Joshi University

Recently, Photomatic, a self-photo service brand operated by Photo Create Corporation, held a unique two-part special lecture at Joshi University in Shibuya, Tokyo. The lecture focused on IP collaboration in self-photo services, aimed at students studying media culture.

The initiative was designed to help students who frequently use the Photomatic self-photo booths transition from a user perspective to a planner perspective. The goal was to harness the authentic insights of Generation Z and merge them with practical marketing strategies employed by companies, ultimately aiming to create new content that transcends the traditional framework of self-photo services.

Background of the Initiative

Photomatic has differentiated itself by focusing on capturing the authenticity of individuals without reliance on post-editing. By utilizing professional lighting and a well-planned shooting space, the brand has successfully chased a quality of photography that stands out from other brands. In recent years, IP content such as idols, artists, and anime has transformed from mere objects of admiration to elements that people project their emotions and identities onto. Through partnerships with various IP holders, Photomatic has successfully created new synergies by combining its photographic quality with the unique worlds represented in IP content.

The lectures aimed to engage Joshi University's students, who are the main demographic for Photomatic. By brainstorming collaborative projects and actively discussing contemporary needs from a fan's perspective, the initiative sought to give rise to innovative IP collaboration concepts.

Leveraging Fan Perspectives for Business

During the lecture series, instructors from Photomatic discussed the marketing frameworks of IP collaboration, referencing past case studies. Meanwhile, students contributed vibrant ideas fueled by their unique passions and fan psychology. Opinions expressed from this youthful perspective emphasized a demand for deeper immersion into the worlds of the content they love, facilitated through self-photo experiences. Emerging trends indicated a rising interest in experiential value over mere physical memorabilia.

For example, among the student proposals was an idea where the photos taken are not merely kept as images but structured into a 'membership card' system that could encourage repeat visits, or creatively designed frames that enhance the fan's experience beyond the photo-taking moment.

Comments from the Photomatic Sales Team

A spokesperson from Photomatic stated, "In our regular discussions with IP holders, we often focus on what's trending and how we can reach more customers effectively. During this lecture, we openly addressed the economic structures and realistic conditions of collaboration. Students provided imaginative ideas that reflected pure fan psychology, such as creating an ambiance where fans feel as if they are in the same space as their beloved characters or how to treasure the photos they take.

The insights we gained from the students and their unique approaches to fan needs will significantly enrich our future engagements with IP holders to propose 'new photographic experiences that fans truly seek.'"

Future Prospects: Transforming Self-Photo Booths into Experiential Content

Photomatic is not just about providing opportunities for self-photo printing; they aspire to redefine these booths into experiential content spaces where users' emotions and pop culture intersect. Utilizing the genuine feedback from students collected during this project, Photomatic will continue to explore diverse collaborations with IP holders and participate in various events and institutions.

About Joshi University

Founded in 1899, Joshi University was established with the belief that "women can change society and the world." Their educational philosophy promotes the development of elegant, independent women. With campuses in Hino and Shibuya, the university emphasizes practical knowledge and skills, actively encouraging students to engage with real-world problems through community partnerships and global programs.

Understanding Photomatic

Photomatic began its journey in 2018 when its CEO, Hong Seung-hyun, suggested an innovative self-photo service. By creating professionally set lighting and environments, anyone can capture their best moments easily. This unique concept has garnered popularity, resonating with fans from all over, including celebrities and artists like BTS. After collaborations in Japan, the brand aims to provide exceptional new photography experiences.

For more details, visit the official website: Photomatic. You can also find them on social media platforms like Instagram, TikTok, and Twitter.