#China #Shenzhen #Mentech #Visma #CyclingTech

Mentech Joins Forces with Team Visma | Lease a Bike

In a groundbreaking announcement made on December 25, 2024, Mentech, the innovative cycling intelligence brand, has partnered with the Visma | Lease a Bike Team. This collaboration signifies Mentech’s ascent as the first Chinese official partner of this esteemed professional cycling team. The partnership promises not only to enhance the experience for cycling enthusiasts but also heralds a new chapter in global cycling technology.

Mentech operates under Dongguan Mentech Optical & Magnetic Co., Ltd and its subsidiary, Guangdong Mentech Technology Co., Ltd. This partnership comes on the heels of Visma | Lease a Bike Team’s phenomenal achievement in the professional cycling arena, having claimed victory across the three major Grand Tours: Giro d’Italia, Tour de France, and Vuelta a España—all in the same year. This historic feat establishes them as the first team to achieve such a remarkable milestone.

Both brands share a vision that aligns with cutting-edge technology and high performance. Mentech aims to leverage this partnership to further the intelligent development of cycling. By fostering an ecosystem centered around innovative cycling products and services, Mentech is set to revolutionize how enthusiasts engage with the sport. Their offerings will encompass a broad range of products including sports bicycles, cycle computers, cycling watches, panoramic cameras, and their unique PowFi hardware system, which combines network and power functionalities.

A focus of this collaboration will be creating comprehensive integrated platforms for community cycling services. This aligns with Mentech's mission to enhance consumer experiences by delivering smarter and more professional products that cater to cyclists worldwide.

The excitement surrounding this partnership was echoed by Sander Kruis, the Commercial Director of Visma | Lease a Bike Team, who stated, “We are thrilled to have Mentech on board. It’s a groundbreaking moment for our team. Attracting top-tier companies from across the globe to collaborate with us is a testament to our dedication to excellence. Mentech’s engagement as our first Chinese partner marks a significant milestone in our global strategies.”

Yang Xianjin, Chairman of Mentech, expressed his pride in integrating advanced technologies into cycling, stating, “Our partnership with Visma | Lease a Bike Team not only showcases the Mentech brand on the world stage but also contributes immensely to this dynamic sport. We are eager to team up with the Visma team to achieve new accolades and embrace an exhilarating year of cycling events.”

As Mentech and Visma | Lease a Bike Team embark on this promising collaboration, the focus is clear: to innovate within the cycling industry and enhance the experience for cyclists at all levels. The coming year looks to be exciting with new products and services set to be unveiled, revolutionizing the way cycling enthusiasts engage with their passion for cycling. Expect groundbreaking developments and a stronger sense of community as one of the leading cycling brands partners with proven winners in the cycling world.