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Redefining Gynecological Care: Yosuga Clinic's Unique Vision

A new healthcare journey is set to launch in Okusawa, Setagaya, with the opening of Yosuga Clinic on February 9, 2026. Spearheaded by seasoned gynecologist Dr. Kumiko Ishikawa and creatively designed by the branding team NEXTWEEKEND and Gatun Inc., this clinic seeks to transform the experience of visiting a gynecologist by embedding comfort and privacy at its core.

The Essence of 'Yosuga'

The name 'Yosuga' draws from an ancient Japanese term meaning “a place to rely on for the body and mind,” echoing sentiments found in classic literature such as The Pillow Book. This name encapsulates the clinic's mission to serve as a sanctuary for women, alleviating common anxieties associated with gynecological visits

Key Elements of Design

Yosuga Clinic is rooted in five central principles that address typical discomforts associated with healthcare settings:

1. Private Spaces Without Waiting Rooms: Understanding that gynecological visits are deeply personal, the clinic eliminates shared waiting areas. Upon arrival, patients are directly ushered to private rooms, allowing them to relax and escape any surrounding anxiety.

2. Welcoming Atmosphere Against Medical Intimidation: To counteract the often cold feeling of medical environments, the clinic incorporates a palette of warm, natural colors inspired by nature. The design features soft, rounded forms, while the communication style of Dr. Ishikawa employs approachable language rather than medical jargon, creating a more inviting atmosphere.

3. Reassuring Visual Communications: Marketing materials and the clinic's online presence prioritize calming designs over stimulating or frightening imagery. By using ample negative space and inviting visuals, the brand aims to reduce the psychological barriers patients might encounter when seeking care.

4. Post-Consultation Support: Patients often leave consultations with pressing questions about their health. To ensure they have ongoing support, the clinic will provide follow-up materials, including QR codes linking to informative articles written by Dr. Ishikawa herself, crafted to be easily accessible and aesthetically pleasing.

5. Community Wellness Integration: Yosuga Clinic aspires to be a resource not just for treatment but also for ongoing wellness. Plans include diverse services such as IV therapy for hydration and special consultations for athletes and aging care. Events in the clinic will further enhance its outreach and integration into the lives of patients, encouraging frequent visits beyond just when they feel unwell.

Upcoming Events

To celebrate its launch, the clinic will host two special preview events:

• - Press Event: On February 6, 2026, from 10:00 AM to 5:00 PM, select media representatives will be invited to an exclusive event featuring guided tours, experiential activities, and opportunities for interviews.

• - General Preview: Open to the public on February 7 and 8, from 10:00 AM to 5:00 PM and 10:00 AM to 3:00 PM respectively. This will include guided tours, a live art demonstration in the gynecological room, herbal tea blending experiences, and even a Flower Shop.

Thoughts from the Leaders

Dr. Ishikawa emphasizes the importance of truly understanding patients: “It’s vital for us to go beyond just providing medical care. We aim to know our patients on a personal level, considering their backgrounds and lifestyles in our treatment approach.”

Meanwhile, CEO Moe Murakami of Gatun Inc. reflected on the emotional weight often carried by women when discussing gynecological issues and highlighted the mission of Yosuga Clinic to be a comforting space for open discussions during difficult moments.

With its thoughtfully crafted environment and commitment to patient-centered care, Yosuga Clinic is set to emerge as a vital resource in the community, addressing both medical needs and emotional well-being.

Clinic Overview

Name: Yosuga Clinic
Address: 5-1-7 Okusawa, Setagaya, Tokyo, 158-0083
Access: 2-minute walk from Okusawa Station on the Tokyu Meguro Line
Opening Date: February 9, 2026
Hours: Mon-Sat 8:00 AM - 8:00 PM; Sun and Holidays 9:00 AM - 6:00 PM
Website: Yosuga Clinic (launching February 6)

As healthcare continues to evolve, Yosuga Clinic stands at the forefront, ready to redefine gynecology by prioritizing both the physical and emotional well-being of its patients.