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Funds and Japan Airlines: A Transformative Partnership

In an exciting development for both asset management and frequent flyers alike, Funds Corporation, based in Shibuya, Tokyo, has officially announced a significant strategic partnership with Japan Airlines (JAL). This collaboration aims to not only enhance customer experience but also to create a new, sustainable economic ecosystem through the integration of Funds' asset management services with JAL's frequent flyer program. Let's delve into the details of this groundbreaking partnership.

The Vision Behind the Partnership

The primary objective of this collaboration is to combine Funds' robust investment opportunities with the JAL Mileage Bank, thereby allowing frequent flyers to accumulate miles while managing their investments. This innovative approach seeks to foster a more circular economic environment, where everyday asset management can lead to enriching travel experiences and unique opportunities.

Starting from July 2025, the two companies will embark on a pilot project targeting JAL Mileage Bank members. The findings from previous research have highlighted a strong demand among members for investment options that also reward them with miles. This merging of interests will not only enhance the appeal of vacationing with JAL but also provide a platform for users to support companies they believe in while earning rewards in return.

Key Initiatives of the Partnership

Funds and JAL plan to implement several initial steps that leverage each organization's strengths:

1. Investment Account Setup through JAL's Dedicated Website: By creating an investment account through a dedicated JAL web portal, users will earn mileage when they begin investing. This feature allows individuals to take their first steps toward asset management while simultaneously earning miles.

2. Ongoing Mile Rewards: Under the Funds Membership Program, investors will receive ongoing miled benefits based on their account activity. This new way of investing promises to engage customers regularly as they watch their investments grow alongside their accumulated miles.

Comments from Leadership

Suzuei Sugiyama, Director of the Mileage Division at JAL, expressed enthusiasm for the partnership, stating, "Through this collaboration with Funds, we aim to create a cycle where our customers can earn miles through daily life, and later use those miles for extraordinary experiences. This connection of regular investment to travel will enrich our customers' lives."

Yuichiro Fujita, CEO of Funds Corporation, highlighted the significance of this collaboration, noting, "We have received continual support from users wishing for long-term engagement following our previous fund initiatives. Partnering with JAL – a premier infrastructure entity in Japan – marks a transformative step toward making asset management more accessible and enjoyable for all. Together, we are committed to building a future where investment supports corporate challenges and yields miles to explore the world."

About Funds Corporation

Founded in November 2016, Funds Corporation offers an online platform that allows individuals to invest from as little as one yen in publicly listed companies. With a proven track record of 581 funds managed by over 120 companies, Funds boasts zero instances of delayed distributions or defaults to date. This innovative investment approach encourages individuals to participate without the psychological burdens often associated with traditional investing.

In conclusion, the partnership between Funds Corporation and Japan Airlines represents a creative fusion of financial and travel experiences. By allowing everyday investing to yield travel rewards, both companies are paving the way for a dynamic economic ecosystem that caters to modern consumers' needs. The initiative reflects a forward-thinking approach that values customer engagement and strives for a richer, more fulfilling lifestyle for all involved.