#Japan #Tokyo #Livio #Ryusei Yokohama #LIVIO emotion

New Commercial Series Featuring Ryusei Yokohama

Nitto Kogyo Real Estate Co., based in Minato, Tokyo, has announced the latest release of its commercial series titled "LIVIO owner's emotion" starring popular actor Ryusei Yokohama. This new installment, titled "City and Nature," will be publicly released on August 24, drawing viewers into a narrative that highlights the emotional experiences associated with moving into a new home.

Real-Life Inspired Storytelling

The latest CM captures the blissful moments felt by the protagonist, a LIVIO owner, shortly after settling into a new apartment. The story unfolds with the beautiful backdrop of early morning skies and the city’s vibrancy. Nakaparo intersects alone time with moments shared with loved ones, as Yokohama skillfully portrays this new journey of life.

Touching 'Three Delightful Discoveries'

In this commercial, the character emerges from an unusually early shower, only to be captivated by the breathtaking view visible through the living room window. "Who would have thought that I could be so enchanted by nature in a city apartment?" the protagonist reflects, taking in the lush breezes on the balcony and relishing in the rich experiences this new place offers.

On a clear day, the story beautifully depicts a stroll along the Meguro River—an area the character is fond of from past cherry blossom seasons—highlighting unexpected encounters and discoveries one finds when they include the sense of place and belonging.

"Isn't the green cherry blossom beautiful?" expresses the protagonist with a smile, embodying the fresh sense of perspective fostered by once-familiar scenery now viewed with the freshness of new beginnings.

The Essence of Personal Connection

This narrative highlights the emotional richness one experiences both alone and in partnership. Whether it's enjoying a favorite book or collaborating on home decor projects, every moment feels special. "With more time for myself, I find I enjoy shared moments even more," the protagonist muses, revealing a profound appreciation for life’s simple yet abundant pleasures.

Message Behind the Campaign

The slogan, "Cherishing the Wonders of Day Zero," captures Nitto Kogyo's commitment to supporting joyful experiences as new homeowners settle into their properties. The intent is to illustrate the beauty of new beginnings while centering on how life can be designed anew through LIVIO living spaces.

Short Video Releases and Features

In addition to the flagship CM, short videos themed around the strategic locations of "Akasaka-Toranomon" and "Shinagawa" will debut on September 1. These clips include charming stories like "Waiting at Akatora" and "Coming to Shinagawa," which promote a serene yet vibrant atmosphere in prime urban locales. Video enhancements will reveal a map featuring interesting spots, culinary experiences, and other delightful activities, along with upcoming events.

Behind the Scenes and Ryusei Yokohama Interview

The campaign will also feature exclusive interviews and behind-the-scenes footage filmed at the newly completed LIVIO Tower Shinagawa. Such interactions will reveal Yokohama’s reflections about his experiences while shooting at the iconic Meguro River and various perspectives on the calming allure of Akasaka-Toranomon.

About Ryusei Yokohama

Born on September 16, 1996, in Kanagawa Prefecture, Yokohama has garnered critical acclaim with numerous awards for his performances. He's particularly recognized for his roles in feature films and television dramas, including notable accolades such as Best Actor at the Japan Academy Awards. His recent works continue to expand his portfolio and deepen connections with audiences.

New CM Overview

Title: LIVIO owner's emotion "City and Nature" (30 and 15 seconds) and short videos "Waiting at Akatora" (6 seconds) and "Coming to Shinagawa" (6 seconds)
Air Date: August 24, 2026
Broadcast Area: Tokyo, Kanagawa, Saitama, Chiba, Ibaraki, Tochigi, Gunma region.
Digital Launch: Available on designated websites and platforms starting August 21.