Sports-Driven English
2025-12-18 06:08:23

Aoba-BBT Global Collaborates with Challenge World for Sports-Driven English Program

Aoba-BBT Global Partners with Challenge World



Aoba-BBT Global, a subsidiary of Aoba-BBT and an expert in children's online English education, has announced a collaboration with Challenge World, a sports education program. Together, they are set to launch a new initiative called 'Challenge World English.' This program aims to support student-athletes in balancing academics and sports while learning English effectively. Official service is scheduled to begin in January 2026.

The Importance of the Program


In today's fast-paced world, many student-athletes face the challenge of managing their time effectively. With the increasing demands of extracurricular activities in sports, the ability to maintain academic performance—especially in English—has become a significant concern. The new program seeks to bridge this gap by harnessing the passion for sports as a motivating factor for English language learning.

Key Features of 'Challenge World English'


The 'Challenge World English' program goes beyond traditional English language lessons. It focuses on making learning engaging and practical by incorporating sports-related topics. Here are some of the key features:

1. Motivation Through Expert Insight: Students will benefit from monthly live online sessions with Kana Kendziera, a sports professional living in the U.S. These sessions will explore the cultural differences in sports between Japan and the U.S. and discuss career building in the sports world, all conducted in both English and Japanese.

2. Customized Instruction: The program offers one-on-one sessions with experienced instructors from Hatchlink Junior, tailoring lessons to individual students' English proficiency levels. This personalized approach is further supported by a curriculum that aligns with Japan's educational guidelines, helping students improve their school grades as well.

3. Engagement in Practice: Students will be encouraged to document their practice notes in English and engage in daily vocabulary workouts, much like their athletic training. This strategy will create a routine of daily English use, complemented by community features for feedback and support.

Enrollment Information


  • - Program Name: Challenge World English
  • - Start Date: January 2026 (Currently accepting applications)
  • - Target Audience: Elementary, middle, and high school students involved in sports
  • - Administrators: Aoba-BBT Global and Challenge World

Future Prospects


Through this partnership, Aoba-BBT Global aims to unlock the potential of student-athletes by supporting their English language capabilities. The goal is to foster an educational environment that expands their horizons for future opportunities, including studying abroad and competing on international stages.

Contact & Application


For inquiries or applications, please reach out to the Challenge World English desk at:

About Hatchlink Junior


Hatchlink Junior specializes in providing tailored online English lessons for children. With a focus on enjoyable and engaging teaching, they utilize unique curriculums to cater to students' developmental stages and proficiency levels.

About Aoba-BBT Global


Founded in 1998, Aoba-BBT aims to nurture global leaders through a lifetime learning framework, offering a variety of educational programs ranging from online English courses to international school curriculums. Their commitment to innovation in education continuously contributes to the evolution of learning environments.


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