#USA #New York #wellness initiative #Loews Hotels #Active Stays

Loews Hotels Introduces Active Stays for Health-Conscious Travelers

In an exciting new initiative, Loews Hotels & Co has announced the launch of Active Stays by Loews Hotels, aimed at transforming the guest experience through fitness and wellness. This program was developed in partnership with renowned fitness trainer, Makena Rae, and is designed to make physical activity more approachable and enjoyable for every traveler. Launching just in time for Self-Care Awareness Month, the goal of Active Stays is to turn Loews Hotels into welcoming environments that support guests in maintaining healthy routines while away from home.

A Flexible Fitness Philosophy

Active Stays differentiates itself from traditional hotel fitness offerings by promoting a philosophy centered around accessibility and personal choice in movement. Rather than focusing on rigorous training goals, the program encourages guests to move at their own pace, making it suitable for everyone from busy business travelers to families seeking fun activities together. Guests can seamlessly incorporate movement into their daily schedules, whether it be a quick workout between meetings or a leisurely exploration of the local surroundings.

Kristie Goshow, Chief Commercial Officer at Loews Hotels, expressed the brand's dedication to enhancing guest experiences, stating, "Active Stays by Loews Hotels was created around a simple idea: movement, play, and wellness help us become happier, healthier versions of ourselves." This initiative acknowledges that wellness is a priority for many travelers, as evidenced by Peloton's recent survey showing that 60% of guests value fitness amenities highly in their hotel choices.

Diverse Movement Experiences

Active Stays by Loews Hotels also offers a variety of unique movement experiences that reflect the individuality of each property. For instance, at the Loews Regency New York, guests can take part in the Run. Rest. Regency Marathon Package, which includes a curated running map of Central Park and a range of amenities designed for marathon runners. The Loews Chicago Hotel invites guests to explore the iconic sights of Chicago with their curated Move Along Route 66 walking map.

In Atlanta, guests at the Loews Atlanta Hotel can enjoy the newly renovated exhale® Atlanta with its range of workouts like Modern Pilates and Recovery therapy. Meanwhile, both Live! by Loews – Arlington and Loews Arlington Hotel are partnering with the City of Arlington's Walktober initiative to promote walking through curated maps for guests and the community alike.

In-Room Fitness Convenience

Recognizing the need for flexibility, Active Stays includes an innovative in-room fitness experience that features a library of equipment-free workouts accessible through guest room TVs. This curated selection of brief yet effective workouts includes mobility exercises, bodyweight strength training, and recovery sessions, enabling guests to stay active according to their schedules.

Recovery and Nourishment

However, Active Stays is not just about movement. The initiative emphasizes recovery as a crucial component of overall wellness. Loews Hotels will enhance their food offerings with hydration-focused and protein-rich menu items tailored to support guests’ fitness needs. Grab-and-go snacks, fresh seasonal dishes, and balanced meals will be conveniently available throughout properties, ensuring that travelers can sustain their health-focused routines wherever they are.

Significance of the Initiative

As the landscape of travel continues to evolve, with individuals increasingly seeking ways to maintain wellness routines while on the road, Active Stays is poised to meet this growing demand. This initiative solidifies Loews Hotels' commitment to creating meaningful experiences for guests while prioritizing their well-being.

Active Stays by Loews Hotels is officially available across all properties starting September 9. For more information about this initiative or to book your stay, visit Loews Hotels. This innovative program represents an essential step in the hospitality industry’s commitment to meeting the wellness needs of modern travelers, both in movement and nourishment throughout their journeys.