Unlocking the Power of Community for BtoB Success: Insights from Notion and SUPER STUDIO

BtoB Synergy FORUM: Harnessing Community for Growth

In today's digital landscape, community has become an indispensable aspect of BtoB business strategies. This July, the BtoB Synergy FORUM will bring together industry leaders and innovators to discuss how community engagement not only boosts customer retention but also accelerates business growth through collaborative strategies.

What is the BtoB Synergy FORUM?

The BtoB Synergy FORUM, organized by Shoei-sha’s MarkeZine and SalesZine, represents a pioneering effort to merge insights from marketing and technology it aims to cultivate integrative synergy among participants across diverse sectors. The forum is designed to break down barriers between sellers and buyers and deliver valuable content for professionals seeking sustainable growth in the BtoB landscape.

Three Pillars of Focus

The forum is anchored on the following three pillars:
1. Strategy (Organizational Tactics): Establishing effective organizational strategies that can guide transformation in businesses.
2. Technology (Innovative Solutions): Leveraging technology to enhance sales processes and marketing strategies.
3. Practice (Engagement and Dialogue): Sharing realistic approaches through practices and conversations that resonate with the day-to-day operations.

With limited seating available and the absence of online streaming, registering early is highly recommended for participants wishing to engage in these discussions directly.

Not-to-Be-Missed Session: “Transforming Connections into Growth Engines”

One of the standout sessions will take place on July 23rd from 5:50 PM to 6:30 PM. Titled “Transforming Connections into Growth Engines in the BtoB Community,” this session will feature industry experts from SUPER STUDIO and Notion Labs Japan.

Featured Speakers:

- Tsutomu Mano, SUPER STUDIO
- Mizuki Hamaoka, Notion Labs Japan
- Moderator: Kana Watanabe, Shoei-sha

Key Takeaways from the Session:

- Understanding the Establishment and Growth of BtoB Communities: Attendees will learn about the entire lifecycle from launching a community to scaling it effectively.
- Discovering Optimal Operation Styles: By examining case studies from both featured companies, participants can identify the best operational styles suitable for their own communities.
- Learning from Advanced Companies: The session will also delve into common challenges that community managers face and how leading businesses have addressed these issues.