#Japan #Tokyo #Pet Fashion #ALL NEW MART #MIMI GLUTTON

Introducing MIMI GLUTTON: A New Era of Shared Fashion

On September 7, 2026, ALL NEW MART will launch its innovative new label, MIMI GLUTTON, headed by creator and director Mika Ooyue. This new line is designed to embody the synergy between humans and their beloved pets, shifting the narrative from pets as mere companions to valued partners in life's journey. The label aims to bring joy, style, and togetherness to this close-knit relationship through shared fashion experiences.

Concept: Coexistence in Fashion

MIMI GLUTTON operates under the theme of coexistence, promoting the idea that both humans and animals can wear similar designs, thereby strengthening their emotional connections. This approach not only emphasizes the bond between pets and their owners but also challenges conventional categories of pet and human attire. The core message centers on celebrating love and connection through beautifully crafted apparel that resonates with both partners in this unique relationship.

Key Features of MIMI GLUTTON

• - Borderless Design: The brand breaks away from traditional categorizations of pet and human wear, offering a versatile range of fashion items that can be shared freely among owners and their furry companions. This redefines how we think about pet apparel and encourages an inclusive fashion experience.

• - Experiences that Strengthen Bonds: By wearing matching designs and textures, pet owners can cultivate a deep, instinctive bond with their furry friends. The continuity in materials and aesthetic makes daily interactions—whether it's a simple walk or peaceful home time—extraordinary and meaningful.

• - Elevating Everyday Life: MIMI GLUTTON embraces casual aesthetics infused with playful details, ensuring that every outing or at-home moment feels special. The brand seeks to enrich the daily lives of its customers, making everyday occurrences in the company of pets memorable.

Launch Event: Stylish Adoption Fair Vol. 19

To celebrate the debut of MIMI GLUTTON, the label will showcase its collection at the upcoming Stylish Adoption Fair Vol. 19, hosted by model Maki Kiriyama. This event not only focuses on fashion but also aims to highlight the adoption of rescue dogs, advocating for enriching coexistence between families and their new furry members. Attendees will have the chance to see MIMI GLUTTON's items firsthand and find a new companion to welcome into their lives.

Event Details:

• - Date: September 12, 2026
• - Time: 11:00 AM - 5:00 PM
• - Venue: World Kita-Aoyama Building

3-5-10 Kita-Aoyama, Minato City, Tokyo 107-8526

• - Payment: QR code payment accepted
• - Instagram: MIMI GLUTTON Instagram

Collection Highlights

MIMI GLUTTON will offer a diverse range of products:

• - Puppup Number One Sweat: Priced at ¥5,060 (tax included)
• - Puppup Graphic Sweat: Priced at ¥7,480 (tax included)
• - Border Relax Wear: Priced at ¥4,510 (tax included)
• - Dog Sling Bag: Priced at ¥7,040 (tax included)
• - 2WAY Ribbon Scarf Scrunchie: Priced at ¥2,530 (tax included)

MIMI GLUTTON is not just a fashion label; it embodies a lifestyle that values the deep connections shared between pets and their humans. As this exciting new chapter unfolds, ALL NEW MART invites you to explore the joy and richness of coexisting with our beloved companions through fashion that celebrates both style and affection.