Experience the Playful Spirit of Monkey Shoulder with Surprising Campaigns in Shibuya

Discover the Playful World of Monkey Shoulder

Have you heard of the whimsical whiskey known as Monkey Shoulder? This playful blend from Brown-Forman, a leading spirits company based in the USA, is not just a drink—it's an experience. As the official distributor in Japan, Brown-Forman Japan is launching an exciting limited-time campaign right in the heart of Shibuya!

From October 3rd, 2025, a series of delightful surprises will unfold across the streets of Shibuya and social media, inviting locals and visitors alike to engage with the brand in novel ways. The campaign kicks off with Instagram promotions and culminates in an eye-catching street poster featuring our beloved monkey mascot. From October 6th to 12th, discover these special posters lurking around Shibuya that will not only beautify the urban landscape but also offer an opportunity to win exclusive prizes.

Join the Monkey Mixer Roulette

As part of the campaign, participants can engage with the ‘Monkey Mixer Roulette’ by scanning the QR codes located on the special posters or through Instagram. Simply navigate to the dedicated site and take a spin on the roulette! Those lucky enough to land on the “WIN” segment can take home a bottle of Monkey Shoulder (700ml), making their adventure all the more worthwhile. Remember, this exciting chance is limited to one entry per person.

This unique fusion of spontaneous street art and interactive digital engagement perfectly encapsulates the spirit of Monkey Shoulder, a whiskey designed for mixing and sharing among friends.

Exciting Events at Monkey Mixer Lounge

To elevate the experience, the Monkey Mixer Lounge will pop up at the Dogenzaka Square from October 11th to 13th. Here, you can immerse yourself in the vibrant world of Monkey Shoulder, complete with specially crafted cocktails using the whiskey. The venue, drenched in the brand’s signature orange color, is designed to be a photogenic wonderland, enticing passersby to stop and enjoy.

During this limited three-day event, visitors can indulge in original cocktails that showcase the versatility of Monkey Shoulder. Try the refreshing 'OMG (Orange Monkey Ginger)' cocktail, featuring ginger ale and orange, or sip on a classic 'Monkey Highball' for a lighter option. Both concoctions are tailored to harmonize perfectly with the bustling atmosphere of Shibuya.

Moreover, attendees will have the chance to grab special limited-edition stickers that feature playful designs. These stickers not only serve as fun souvenirs but also grant access to the roulette game, where additional prizes await!

Dive into the Excitement of SKITTLES Challenge

In a unique twist, the event will introduce the ‘SKITTLES Challenge,’ a playful game that simulates the thrilling fun of bowling with a Monkey Shoulder twist. Gather your friends for some friendly competition, capture the moments, and most importantly, embrace the fun spirit. Prizes will be awarded to the winners, ensuring that everyone leaves with a sense of achievement and a smile!

DMC World DJ Championship Collaboration

Adding to the excitement is the partnership with the DMC World DJ Championship, the world’s premier DJ competition. This year marks a milestone as the finals will be hosted in Japan for the first time, specifically in Shibuya. On October 11th, witness DJs from around the globe showcasing their talents in a battle of skills and music, all supported by Monkey Shoulder. Experience the magic of music and whiskey as they intertwine at this prestigious event.

Final Words

With Monkey Shoulder, more than just sipping whiskey, the focus is on creating memorable experiences that bring people together. Whether it’s enjoying a cocktail at a vibrant lounge or spinning the roulette for a chance to win, the campaign features a unique playful edge that embraces creativity. So, mark your calendars and prepare for an adventure, as Monkey Shoulder takes over Shibuya!

Come join the fun and explore the endless possibilities that await at this wonderful whiskey celebration!