Beko Enhances Global Customer Care with Smart Solutions Across 58 Countries

Beko Enhances Global Customer Care with Smart Solutions

Beko, a prominent leader in home appliance manufacturing, is redefining its customer service by implementing a smarter and more accessible approach. The company's dedication to product quality and reliability is intertwined with its after-sales service, aiming not just to conduct repairs but to optimize the overall customer experience.

A Comprehensive Global Network

Beko's influence extends across an impressive 58 countries, supported by a robust network of over 27,000 skilled technicians. Their expansive service infrastructure features more than 7,000 service locations, 50 call centers, and approximately 2,000 customer service representatives. This extensive framework ensures that customers receive consistent support across various Brands, including its flagship Beko brand, Whirlpool, Hotpoint, and others under the Beko umbrella.

Commitment to Quality and Reliability

According to Fatih Özkadı, Beko's Chief Customer Care Officer, the foundation of high-quality customer care is built upon offering reliable products. Beko seeks to deliver not just repairs but to empower customers, allowing them to maximize the performance of their appliances. This goal is upheld through rigorous quality management processes, beginning with design and continuing through to the manufacturing stage. Every facility within Beko’s headquarters meets ISO 9001 certification standards, ensuring a commitment to excellence checked through independent audits.

Enhancing Customer Journey

Beko has developed extensive after-sales capabilities that aid customers even before a service is necessary. Their resources include product guidance, maintenance tips, and connected capabilities that support efficient appliance usage and troubleshooting without needing a service visit. Customers can also utilize Beko’s digital channels, such as service sections on brand websites, to access information, troubleshoot problems, create and manage service requests, and connect with support teams.

One standout feature is the HomeWhiz app, which provides product guidance, seamless connectivity, and self-service features. In selected regions, a Service Button offers one-touch access to customer service, making it simpler for users to get immediate assistance when needed.

Empowering Technicians with Training and Tools

Beko's technicians, representing the company's front line, are crucial to its customer care success. They merge their expertise with advanced product information and AI-driven tools to meet customer expectations. Continuous training is provided, covering important topics such as product knowledge, repair practices, diagnostics, and consumer service.

In 2025 alone, Beko facilitated 2,204 training sessions across 48 countries, totaling over 112,620 hours dedicated to employee development. Technicians also have access to extensive digital resources and an AI-supported Technician Coach that produces around 800 repair solution recommendations daily, aiding their efficiency and accuracy.

Spare Parts Management and Technological Integration

Beko understands that not all service issues necessitate physical repairs. When replacements are required, they maintain an impressive inventory of over 450,000 spare-part SKUs, equipped to handle various scenarios. Intelligent forecasting and planning processes have enhanced spare-part availability by 5% in 2025, ensuring timely support across operations.

About Beko

Beko is not only a supplier of home appliances but also the leading white goods manufacturer in Europe by volume. With a presence in over 55 countries and a workforce of approximately 45,000, Beko continues to grow its influence globally with diverse production facilities. Their commitment to sustainability and innovation is evident, having achieved the highest score in the SP Global Corporate Sustainability Assessment for seven consecutive years, illustrating their importance in balancing operational effectiveness with environmental responsibility. The future holds great promise for Beko as they strive to respect the world while being respected worldwide.

In summary, Beko's innovative approach to customer care reflects its commitment to quality, availability, and customer satisfaction. The remarkable infrastructure and advanced training ensure that users not only receive help when needed but also gain valuable knowledge and support throughout their product ownership journey.