#Japan #Tokyo #Potato Salad #Deria Foods #Potessara-chan

Celebrating the 10th Anniversary of Potato Salad Day!

Deria Foods Inc. is making headlines as they celebrate the 10th anniversary of "Potato Salad Day," established on October 10, 2015. This year, the company is bringing joy and excitement to the nation with its beloved mascot, Potessara-chan. Beginning on October 1, 2025, a series of engaging activities will kick off, including the "Potessara-chan Festival" held at various retail locations, social media campaigns, and the delightful "Potato Salad Workshop" for children.

History and Significance

"Potato Salad Day" is not just a day to celebrate this delicious dish; it's a testament to its importance in the Japanese dining culture. According to a survey conducted by Deria Foods, an impressive 88.3% of respondents consume potato salad, making it a national staple. Particularly popular during dinner, it garners a consumption rate of 82.6%, often serving as a treasured side dish at the dining table.

The survey revealed that 60.1% of participants enjoy potato salad at least once a month. The reasons for this enthusiasm include its excellent cost-performance, the entertainment value it brings, and the customization options available. When it comes to sourcing potato salad, 41.3% of respondents prefer a mix of store-bought and homemade options, emphasizing the versatility and adaptability of this dish in their lives.

Potessara-chan Festival Activities

The "Potessara-chan Festival" aims to increase awareness and enjoyment of potato salad while fostering a sense of community among consumers. Through engaging interactions featuring Potessara-chan, attendees will discover exciting new ways to enjoy this beloved dish. The festival promises to deliver delightful in-store experiences centered around the theme of "Bringing Color to Daily Meals" with a stunning array of eight colors for potato salad.

Shoppers can also indulge in tastings and receive exclusive Potessara-chan merchandise, such as charms, notebooks, and stickers, when they purchase sampled products. For families, select stores will welcome Potessara-chan for greetings and photo opportunities, creating memorable experiences for children and parents alike.

Digital and Educational Initiatives

To complement the in-person festivities, Deria Foods will enhance digital engagement through Potessara-chan's official Instagram (@deria_potatosalad), sharing creative recipes and event highlights. October marks a special campaign titled "10th Anniversary of Potato Salad Day: Like & Follow" to further amplify excitement.

In addition, a fun online tool called the "Potato Salad Diagnosis" offers personalized recommendations for the ideal potato salad based on participant answers, incorporating a giveaway campaign to enhance engagement.

For the youth, Deria Foods actively promotes food education through the "Potato Salad Workshop," where children can learn about the nutrition and joy of preparing and enjoying potato salad.

Cultivating Potato Salad Experts

As part of their dedication to quality, Deria Foods has established the "Potato Salad Meister" program to train employees who possess in-depth knowledge and advanced culinary skills related to potato salad. The initiative will commence with a foundational "Bronze Exam" to elevate the company's overall understanding of this dish. Future plans include introducing higher-level qualifications to ensure continuous growth in expertise.

Through these efforts, Deria Foods aspires to cultivate a workforce of potato salad professionals who can meet consumer expectations in product development, sales, and public relations.

Commitment to the Future

As Deria Foods celebrates "Potato Salad Day," their mission remains clear: to share the joy of potato salad with a broad audience. The company continues to innovate and foster a community of fans around Potessara-chan while advocating new and enjoyable ways to experience this beloved dish.

In every home across Japan, potato salad not only adds vibrancy to meals but also contributes to a balanced diet, promoting health and well-being. Deria Foods is excited to be part of this journey in enriching lives through the power of food.

Celebrate 10 years of Potato Salad Day with us, and enjoy the colorful world of potato salad!