#Japan #Tokyo #Personalization #Pop-Up #LOUVINI PARIS

LOUVINI PARIS Introduces Its First Personalized Pop-Up in Japan

The French smartphone accessory brand, LOUVINI PARIS, is set to launch its inaugural pop-up event in Japan, taking place from March 27 to 29, 2026, at the iconic Omotesando district in Tokyo. This temporary store, known as the "Boutique Louvini," signifies the brand's commitment to creating unique experiences for its customers by allowing them to personalize their smartphone accessories.

Founded in 2019 in Paris by Julia Bouchery, LOUVINI has made a mark in the luxury accessory market. The brand opened its first flagship store in 2025 on Faubourg Saint-Honoré, a street famous for its high-end boutiques. The upcoming pop-up event is not just a celebration of the brand's growth but also an opportunity for consumers in Japan to engage with the brand in a whole new way.

Conceptual Elegance – Airy

The theme of the Omotesando pop-up is "Airy," which aims to create a light and ethereal shopping environment. Visitors can expect a space filled with soft visuals emphasizing light, open spaces, and a sense of buoyancy. This editorial concept encapsulates LOUVINI's essence, promoting a blend of elegance and accessibility within its product range.

Exclusive Items and Personalization Experience

During the pop-up, LOUVINI will unveil exclusive products tailored for the Japanese market, in addition to showcasing new and trendy items. One of the highlights of this event is the chance for attendees to partake in a personalized experience where they can choose from various chains and charms to customize their smartphone accessories. This unique service encourages customers to express their individuality by styling their smartphones as fashionable accessories.

The event will also display new color options from the popular CUORE series, providing further customization choices for visitors.

Meet the Founder – Julia Bouchery

A special feature of the pop-up will be the presence of the brand's founder, Julia Bouchery, who will be visiting Japan and sharing her insights into the brand’s philosophy and the elegant design sensibilities cultivated in Paris. She will provide attendees with tips on how to style their accessories and fully embrace the art of personalization. "For me, LOUVINI embodies a lifestyle. Elegance is not just about what you wear; it stems from attitude, confidence, and simplicity," Julia states. "Being authentic and natural, just like the women of Paris, is what makes LOUVINI truly captivating."

This three-day pop-up promises to be an extraordinary chance for fans of the brand to engage directly with its founder and immerse themselves in the luxurious world of LOUVINI.

Event Details

• - Event Name: Boutique Louvini (Limited-time Pop-Up)
• - Date: March 27 (Fri) - March 29 (Sun), 2026
• - Location: 1F Akara Building, 4-9-3 Jingu-mae, Shibuya-ku, Tokyo

Public Access Hours:

• - March 27 (Fri): 12:30 PM - 7:00 PM (10:00 AM - 12:00 PM is an invite-only preview)
• - March 28 (Sat): 10:30 AM - 6:00 PM
• - March 29 (Sun): 10:30 AM - 4:00 PM

Note: Due to anticipated attendance, entry may be restricted during peak times, and event details are subject to change.

About LOUVINI PARIS

LOUVINI PARIS was established with the vision to transform technology into jewelry-like fashion statements. By combining high-quality materials with functional yet refined designs, LOUVINI creates products that resonate with modern lifestyles. The debut of its first brick-and-mortar store in Paris highlights its commitment to enhancing accessibility and visibility within the luxury market.

Aboutnoen Co., Ltd.

Founded in 2015, noon is deeply involved in commercial facility displays and the management of lifestyle brands. Operating R deco interiors, the company focuses on selecting unique merchandise primarily from Europe to enrich everyday living. As the official distributor of LOUVINI PARIS in Japan, noon is dedicated to expanding the brand's presence within the local market.

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Contact: Nanashiri
Phone: 06-7709-1488
Email: [email protected]