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Announcement of Price Revision by Hatenko Fragrance Brand

Hatenko, the innovative fragrance brand known for merging traditional culture with modern artistry, has officially announced a necessary price adjustment. This decision stems from ongoing increases in material and logistics costs, which have made maintaining current prices unsustainable.

Background of the Price Revision

In recent times, various factors have led to escalating costs for raw materials and transportation. Our company has diligently pursued internal cost reductions; however, we find ourselves at a point where maintaining the existing pricing levels has become increasingly challenging. Therefore, effective January 16, 2026, we will be implementing revised prices for our fragrance products.

This was not an easy decision, and we truly regret any inconvenience this may cause our valued customers. We appreciate your understanding as we navigate these changes.

Details of Price Changes

The revised prices will apply as follows:

• - Hatenko Eau de Parfum (Fireworks, Isonami, Odorodoro, Kai, Sakura Fubuki) 50mL

Previous Price: ¥12,000 (¥13,200 with tax) → New Price: ¥16,000 (¥17,600 with tax)

• - Hatenko Eau de Parfum (Kabukicho) 50mL (limited edition)

Previous Price: ¥15,000 (¥16,500 with tax) → New Price: ¥18,000 (¥19,800 with tax)

• - Hatenko Discovery Set

Featuring all 5 fragrances (Fireworks, Isonami, Odorodoro, Kai, Sakura Fubuki) 5mL each
Previous Price: ¥10,000 (¥11,000 with tax) → New Price: ¥12,000 (¥13,200 with tax)

Please note that the price of the Hatenko Diffuser (Kabukicho) will remain unchanged.

A Message to Our Customers

We sincerely apologize for any burden this price revision may place on our customers. Your understanding and cooperation are greatly appreciated. Our commitment to providing high-quality products that you can enjoy for years to come remains steadfast. We will continue to strive for higher quality and value creation in our offerings. Thank you for your continued support of the Hatenko brand.

About Hatenko

Hatenko is not just a fragrance brand; it represents a blend of tradition and innovation, breaking the mold for a bright future. Launched with anticipation in 2025, the essence of Hatenko lies in exploring uncharted territories, empowering individuals to defy conventions. It acts as a bridge between various fields, connecting Japan's culture with artisans and cultural figures worldwide through the medium of fragrance.

For more information, visit our official website or follow us on Instagram:

• - Hatenko Official Website
• - Hatenko Official Instagram

About Kyarainnovate Co., Ltd.

Located in Taito, Tokyo, Kyarainnovate focuses on showcasing local culture and traditions while producing distinctly Japanese scents.

• - Address: 2-10-8 Hanakawado, Taito-ku, Grace Heim Someya 1F
• - CEO: Atsushi Shimizu
• - Business Activities: Original product planning, OEM manufacturing, wholesale/retail, and e-commerce operations.
• - Established: January 31, 2008
• - Homepage: Kyarainnovate

For inquiries:
Kyarainnovate Co., Ltd.
2-10-8 Hanakawado, Taito-ku
Phone: 03-5830-7288
Email: [email protected]