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Celebrate Hinamatsuri with Starbucks' New Short-Sized Frappuccino!

Starbucks Coffee Japan is delighted to announce the debut of its first-ever Hinamatsuri Frappuccino, designed to bring joy to families across generations. Starting February 27, 2026, this colorful and delightful drink will allow everyone to partake in the joy of Hinamatsuri, a traditional Japanese festival celebrating the growth and happiness of girls.

The Hinamatsuri Frappuccino features a vibrant appearance reminiscent of seasonal festivities and is infused with the delightful flavor of white peach. Offered at a convenient short size, this beverage is perfect for children and elders alike, encouraging families to come together and celebrate the arrival of spring in a tasteful manner.

An Exquisite Blend of Festive Flavors

This Frappuccino is adorned with a playful topping inspired by traditional _Oiri_ — a Japanese celebratory candy made from puffed rice, known for its three colorful variants: peach, orange, and green. The developed “fluffy and crunchy” texture offers a delightful contrast, adding both sweetness and whimsy to the drink.

At the bottom of the cup, customers will discover a charming layer of milk pudding and white peach jelly, creating the perfect complement to the creamy body of the Frappuccino that is enriched with a subtle cherry blossom sauce. With each sip, the complex melding of the gentle sweetness of white peach and the delicate hint of sakura provides a truly harmonious springtime flavor experience.

This new addition to the menu is not just a drink; it’s a token of celebration and a reminder of family bonds during one of Japan’s cherished traditions.

Pricing and Availability

The Hinamatsuri Frappuccino is only available in short size:

• - Takeout Price: 638 yen
• - In-store Price: 650 yen

Note: Prices include tax.

The beverage will be available from February 27, 2026, at all Starbucks locations nationwide, with potential limited availability.

A New Delight: Earl Grey Basque Cheesecake

In addition to the festive Frappuccino, Starbucks will also introduce a new Earl Grey Basque Cheesecake, featuring the aromatic essence of high-quality Earl Grey tea leaves combined with a base made of barley biscuits. This dessert promises a contrasting texture and flavor with its crunchy, toasty crust and luscious cheese filling, making it a perfect companion for spring tea sessions.

• - Takeout Price for Cake: 510 yen
• - In-store Price for Cake: 520 yen

Note: Prices include tax.

Starbucks Rewards Members Get Early Access

Starbucks Rewards members will have the exclusive opportunity to preview the Hinamatsuri Frappuccino starting February 25-26, 2026, available solely through mobile orders or by showcasing the QR code in the Starbucks app at the store.

Final Thoughts

This innovative approach by Starbucks Japan not only highlights the cultural significance of Hinamatsuri but also showcases the brand's commitment to fostering family connections through unique and festive experiences. Whether you’re celebrating with family or simply indulging in a delightful treat, the Hinamatsuri Frappuccino and Earl Grey Basque Cheesecake promise to deliver heartwarming moments this spring season.

For further details, visit the official Starbucks Coffee Japan website: Starbucks Japan.