WSWA Unveils Dynamic Event Schedule for Access LIVE 2025 in Denver
The anticipation for Access LIVE 2025 is building as the Wine & Spirits Wholesalers of America (WSWA) reveals an exciting lineup of events set to take place from February 3 to 6, 2025, at the Gaylord Rockies Resort & Convention Center in Denver. This event is a significant occasion for professionals in the beverage alcohol sector, bringing together wholesalers, suppliers, retailers, media members, and influencers from around the globe. It aims to foster innovation, create networking opportunities, and enhance partnerships within the industry.
One of the key features of Access LIVE 2025 will be the innovative educational sessions designed to provide valuable insights. A standout discussion titled 'A Case for Moderation' will be led by WSWA Chairwoman Dina Opici in partnership with Dr. Laura Catena, who will provide science-based perspectives on moderation in alcohol consumption. This dialogue addresses the increasing misinformation regarding alcohol and emphasizes the industry's advocacy for responsible consumption.
In addition, the event will showcase a star-studded panel featuring Aaron Paul and Bryan Cranston, internationally renowned for their roles in 'Breaking Bad'. The duo will discuss their venture into mezcal with Dos Hombres, detailing the challenges and achievements they encountered while building their brand. Expect insights into sustainability practices, community impact, and the significance of regulated distribution in their business journey. Their story is not just inspirational; it provides a roadmap for others in the industry.
SipSource will also take center stage at Access LIVE, with analysts Danny Brager and Dale Stratton presenting the anticipated SipSource Trends Update. Attendees will benefit from their analysis of the latest data and projections for the beverage alcohol market in 2025, enabling brands to strategize effectively.
Besides these educational opportunities, the event will feature focus sessions on various market dynamics, including success strategies in franchise and control states. Workshops will be available, allowing wholesalers to delve into successful public-private partnerships and market drivers.
Access LIVE 2025 introduces exciting supplier activations, with major brands such as Jose Cuervo and Finlandia Vodka planning unique and interactive experiences throughout the event. Attendees will not only taste exceptional products but engage firsthand with brand representatives.
The event will also spotlight five talented bartenders, collectively referred to as 'Star-tenders', who will craft innovative cocktails during the opening reception. Their expertise promises to elevate the event experience and highlight the artistry behind mixology.
In terms of entertainment, guests can look forward to performances by iconic group Kool and the Gang and rising country artists Willie Jones and FILMORE, thanks to sponsorship by Tempters THC Seltzers. The music and performances will contribute to a vibrant atmosphere at this must-attend gathering.
One of the distinct features at Access LIVE 2025 will include the Japan Product Pavilion, which will debut an array of Japanese whisky, sake, and liqueurs, along with offerings from producers globally. The Hemp Beverage Neighborhood will also return, showcasing innovative brands that push the boundaries of beverage creations.
New to this year is the SipSource Data Center, providing a platform for engaging discussions and data demonstrations, where attendees can interact and gain insights from experts. The Hub will return as a vibrant gathering space, hosting mixology workshops and featuring a dedicated Brand Building Bar run by wholesalers, along with opportunities for content creation.
Finally, the Wine & Spirits Tasting Competition powered by The Tasting Alliance promises to be an exciting highlight, rewarding exceptional products and offering both established and emerging brands a chance to gain recognition. Winners will also have the opportunity to compete in the prestigious San Francisco World Spirits Competition.
To learn more about Access LIVE 2025 or to register for the event, visit accesslive.wswa.org. The WSWA Access LIVE is an unparalleled opportunity for networking, education, and celebration within the beverage alcohol industry, marking it as a premier event since 1943.
For media inquiries or credential requests, please contact WSWA directly.
One of the key features of Access LIVE 2025 will be the innovative educational sessions designed to provide valuable insights. A standout discussion titled 'A Case for Moderation' will be led by WSWA Chairwoman Dina Opici in partnership with Dr. Laura Catena, who will provide science-based perspectives on moderation in alcohol consumption. This dialogue addresses the increasing misinformation regarding alcohol and emphasizes the industry's advocacy for responsible consumption.
In addition, the event will showcase a star-studded panel featuring Aaron Paul and Bryan Cranston, internationally renowned for their roles in 'Breaking Bad'. The duo will discuss their venture into mezcal with Dos Hombres, detailing the challenges and achievements they encountered while building their brand. Expect insights into sustainability practices, community impact, and the significance of regulated distribution in their business journey. Their story is not just inspirational; it provides a roadmap for others in the industry.
SipSource will also take center stage at Access LIVE, with analysts Danny Brager and Dale Stratton presenting the anticipated SipSource Trends Update. Attendees will benefit from their analysis of the latest data and projections for the beverage alcohol market in 2025, enabling brands to strategize effectively.
Besides these educational opportunities, the event will feature focus sessions on various market dynamics, including success strategies in franchise and control states. Workshops will be available, allowing wholesalers to delve into successful public-private partnerships and market drivers.
Access LIVE 2025 introduces exciting supplier activations, with major brands such as Jose Cuervo and Finlandia Vodka planning unique and interactive experiences throughout the event. Attendees will not only taste exceptional products but engage firsthand with brand representatives.
The event will also spotlight five talented bartenders, collectively referred to as 'Star-tenders', who will craft innovative cocktails during the opening reception. Their expertise promises to elevate the event experience and highlight the artistry behind mixology.
In terms of entertainment, guests can look forward to performances by iconic group Kool and the Gang and rising country artists Willie Jones and FILMORE, thanks to sponsorship by Tempters THC Seltzers. The music and performances will contribute to a vibrant atmosphere at this must-attend gathering.
One of the distinct features at Access LIVE 2025 will include the Japan Product Pavilion, which will debut an array of Japanese whisky, sake, and liqueurs, along with offerings from producers globally. The Hemp Beverage Neighborhood will also return, showcasing innovative brands that push the boundaries of beverage creations.
New to this year is the SipSource Data Center, providing a platform for engaging discussions and data demonstrations, where attendees can interact and gain insights from experts. The Hub will return as a vibrant gathering space, hosting mixology workshops and featuring a dedicated Brand Building Bar run by wholesalers, along with opportunities for content creation.
Finally, the Wine & Spirits Tasting Competition powered by The Tasting Alliance promises to be an exciting highlight, rewarding exceptional products and offering both established and emerging brands a chance to gain recognition. Winners will also have the opportunity to compete in the prestigious San Francisco World Spirits Competition.
To learn more about Access LIVE 2025 or to register for the event, visit accesslive.wswa.org. The WSWA Access LIVE is an unparalleled opportunity for networking, education, and celebration within the beverage alcohol industry, marking it as a premier event since 1943.
For media inquiries or credential requests, please contact WSWA directly.
Topics Consumer Products & Retail）
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