#United States #Eva Longoria #Bethpage Federal Credit Union #Money Like a Woman #Bethpage

Eva Longoria's Empowering Role in New Campaign

In a groundbreaking partnership, renowned actress and activist Eva Longoria has lent her voice to the new campaign launched by Bethpage Federal Credit Union, titled "Money Like a Woman." This initiative aims to promote financial empowerment among women and reframe the narrative surrounding women's engagement with finances.

Longoria, known not just for her iconic roles on television and in film, but also for her dedication to community empowerment, is the perfect representative for this campaign. The newly formed alliance represents a significant step forward in advocating for women’s financial independence, celebrating their unique approaches to money management and investment.

The campaign centers on a high-energy commercial that captures an anthem of female empowerment, inspiring women to view their financial journeys as a collaborative venture. The message is clear: financial inclusivity is attainable and should be embraced enthusiastically. As Longoria says, this campaign brings to light the need for women to step into their power financially and to support each other in doing so.

"I deeply admire the work Eva Longoria has done to amplify voices in both the women's and the Latin American communities," says Linda Armyn, President and CEO of Bethpage Federal Credit Union. Her opinion underscores how crucial Longoria's involvement is in conveying this inspiring message.

The idea of the "Money Like a Woman" campaign originated from Bethpage's long-standing commitment to enhance the lives of its members and the broader community. With Bethpage being the largest credit union in the Northeast United States, the aim is to connect with cultural currents, drive awareness, and create positive societal change.

In addition to the dynamic commercials featuring Longoria's voice, the program will roll out various innovative initiatives over the next year. These initiatives include:

• - Bethboards: A modern take on traditional billboards showcasing women-owned small businesses in the Tri-State area. Currently, two Bethboards can be found in Times Square, with nominations for future displays now open for participation.
• - Money Like a Mom: This new family banking application offers engaging financial tools and educational resources tailored for families, designed to make financial management enjoyable.
• - Money Like a Visionary: In honor of pioneering women leaders, this awards program recognizes trailblazers in various sectors, including business and community service.
• - Money Like a Boss: This program introduces financial solutions specifically curated to support minority women-owned enterprises, ensuring that they have the resources necessary to thrive in today's economy.
• - Money Together: A state-of-the-art financial empowerment app that offers tools inspired by women, aiming to provide all users with multifaceted financial management solutions.

This ambitious campaign, inspired by extensive market research, aims not only to enhance brand visibility but also to resonate with the everyday realities of women. Bethpage Federal Credit Union exists to make banking accessible for everyone, emphasizing community-oriented values and a commitment to inclusivity.

For anyone interested in more information about the "Money Like a Woman" movement, they can visit bethpage.com/woman. Here they will find insights into all campaigns being launched, along with tools to empower their financial journey.

As Eva Longoria continues her journey as a monumental figure in Hollywood and community development, her role in this campaign signifies a new chapter in the ongoing fight for women’s empowerment. Together with Bethpage Federal Credit Union, she is not just speaking about change but is actively participating in creating a future where financial independence is achievable for all women.