CallTrackingMetrics Appoints Chris Lafferty as New VP of Product and Customer Experience

CallTrackingMetrics Welcomes Chris Lafferty

CallTrackingMetrics (CTM), a leader in conversation analytics, has announced the appointment of Chris Lafferty as its new Vice President of Product and Customer Experience. This significant addition to the team signals CTM’s ongoing commitment to innovating product offerings and enhancing customer satisfaction during a phase of rapid growth.

Background of Chris Lafferty

Chris Lafferty brings a distinguished background characterized by extensive experience in product development and business management. Prior to joining CTM, he served as the General Manager and Executive Vice President at EverService, where he led initiatives that focused on the legal technology sector. His career has been marked by leadership roles in companies such as Casetext, FiscalNote, and Thomson Reuters, confirming his capabilities in developing user-oriented, innovative solutions.

Lafferty’s robust expertise, particularly in AI integration, product development, and customer experience, positions him perfectly to lead CTM’s product strategies. Todd Fisher, the CEO and co-founder of CallTrackingMetrics, expressed confidence in Lafferty’s abilities, stating, "His history of building and scaling high-performing teams aligns perfectly with our mission to deliver innovative solutions that help businesses optimize their marketing and communications."

Role and Responsibilities at CTM

In his new role, Lafferty will be tasked with overseeing CTM’s product development and customer experience initiatives. The focus of his efforts will be on enhancing the company’s conversation analytics platform through the integration of AI-powered innovations and a user-centric design approach. His previous experience in crafting go-to-market strategies and optimizing customer onboarding will be critical in propelling CTM’s growth and amplifying its market presence.

Lafferty himself expressed enthusiasm about joining CTM: "As a bootstrapped company that has achieved remarkable success over the past decade, CTM has demonstrated its commitment to innovation and customer success. I’m excited to contribute to the company’s growth by delivering impactful solutions that yield measurable results for our clients."

About CallTrackingMetrics

CallTrackingMetrics is an acclaimed company in the field of global conversation analytics, enabling marketers to make informed, data-driven decisions that improve ROI. The company boasts a diverse clientele of over 100,000 users, including notable names such as The Washington Post, Verizon Connect, and ServiceMaster. CTM empowers businesses to track and attribute all leads—whether online or offline—across various platforms through native integrations with critical tools such as Google Ads, Facebook, HubSpot, and Salesforce.

Recognized year after year as an industry leader by leading software publications like G2 and Capterra, CallTrackingMetrics continues to be noted for its dynamic growth and innovative corporate culture. It is evident that with Lafferty on board, CTM is poised for continued success in enhancing its products and overall customer experience.

For more information about CallTrackingMetrics and their offerings, visit CallTrackingMetrics.com.