Apple and Eve Commemorates 50 Years of Refreshing Joy with Vintage Launch

Apple and Eve Marks 50 Years of Refreshment



Apple and Eve, the iconic juice brand that pioneered the 100% juice box category in the U.S., is proudly commemorating its golden anniversary with an exciting launch of limited-edition vintage packaging for three of its most beloved flavors: Apple Juice, Very Berry, and Fruit Punch. Since its inception in 1975, Apple and Eve has been dedicated to turning ordinary moments into extraordinary memories, and as they celebrate this significant milestone, they reaffirm their commitment to shaping the future of refreshment with unmatched flavor and quality.

Gabriela Arrillaga, General Manager of US Branded Beverages at Lassonde Industries, expresses the brand's core belief: "At Apple and Eve, we believe juice has the power to transport us back to the carefree joy of childhood. This nostalgic feeling is at the heart of our new brand direction, focusing on the delicious simplicity and goodness that juice represents."

To elevate the celebration, Apple and Eve is hosting the Sip Play Giveaway, a fun instant win game that invites fans to actively participate. By joining in the excitement, customers can win amazing prizes, including an Apple and Eve prize pack featuring exclusive branded merchandise and product coupons. Additionally, all participants—whether winners or not—will be entered into a sweepstakes for a chance to win a grand prize of $5,000.

Arrillaga adds, "Our Sip Play Giveaway is a way to show gratitude to our loyal customers who have included Apple and Eve in their family traditions for years. It’s also an opportunity for new customers to experience the pure simplicity of juice and join in on the fun. We’re celebrating the essence of what makes our juice special, and we want everyone to partake in this celebration."

Over its 50-year history, Apple and Eve has been a pioneer in the beverage industry. The brand became famous in 1982 for introducing the first juice box in the United States with flavors like Apple and Apple Cranberry. It continued to innovate in the early 2000s by embracing organic options and launched the Fruitables line in 2008, which blended fruit and vegetable juices—one of the first of its kind. After being acquired by Lassonde Industries Inc. in 2014, Apple and Eve has maintained its commitment to integrity and community while continuously evolving to meet the needs of today’s families.

In a significant stride towards modernization, Lassonde has made substantial capital investments that mark a transformative moment for Apple and Eve. They have now begun producing juice boxes in the U.S. at their facility in North Carolina. This milestone not only reflects operational growth but also a deeper commitment to connecting with families and enhancing the joy Apple and Eve brings to younger generations.

As the brand celebrates its remarkable journey, customers are encouraged to continue creating memorable moments by entering the Sip Play Giveaway. For more information on their anniversary festivities, consumers can visit www.appleandevepromo.com and keep an eye out for the limited-edition vintage packaging available at retailers such as Walmart, Target, Publix, and ShopRite.

Since 1975, Apple and Eve has been synonymous with delightful, flavorful juices, powered by a family-owned passion. The brand prides itself on capturing the playful spirit of childhood in every sip, making juice an essential part of joyful living. With products ranging from classic 100% juice blends to innovative options like Fruitables and Sesame Street® juices, Apple and Eve continues to brighten daily life one sip at a time. As they celebrate 50 years of creating smiles, the brand looks forward to ensuring bold, delicious flavors remain at the heart of family traditions for years to come.

For further details, visit appleandeve.com.

Topics Consumer Products & Retail)

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