Murir's Exclusive Offerings for Valentine's Day 2026
Valentine's Day is just around the corner, and fans of chocolate are in for a treat! From February 7th to February 15th, 2026, the original milk chocolate specialist, Murir, will participate in a limited-time event at the Isetan Shinjuku Store. This is an excellent opportunity to experience the depth of flavor and comforting sweetness that Murir’s chocolate has to offer, as well as exciting collaborations with the popular pastry shop Noix de Beurre.
Event Details
- - Duration: February 7 (Sat) - February 15 (Sun), 2026
- - Location: Isetan Shinjuku Store, Basement 1, Food Collection 'Valentine Station'
For the latest operational hours, please check the official Isetan Shinjuku Store website.
Exclusive Collaboration Products
During this event, customers can look forward to exquisite pastries created by Noix de Beurre featuring Murir’s signature milk chocolate. The collaboration will introduce two delightful baked gifts:
- - Murir Chocolate Financier
- - Murir Chocolate Madeleine Maman
These products will be beautifully packaged in the signature design of Noix de Beurre and are exclusively available at Isetan. The delicious details are as follows:
Gift Box: Noix de Beurre × Murir
Price: 2,376 JPY (tax included 2,200 JPY)
Contents:
- - Financier (Murir Chocolate) × 3
- - Madeleine Maman (Murir Chocolate) × 2
The financier's perfectly baked recipe merges the allure of Noix de Beurre's best-selling products with the sumptuous Murir milk chocolate. Each bite offers an exceptional taste experience you won't forget.
More About the Featured Products
- - Financier (Murir Chocolate): This rich and aromatic treat combines the finest financier from Noix de Beurre with Murir's own milk chocolate, ensuring a luxurious tasting experience.
- - Madeleine Maman (Murir Chocolate): A novel twist on the classic madeleine, this delightful confection melts in your mouth, especially when warmed.
Additionally, Murir will offer a variety of its signature chocolate treats:
Price: 2,376 JPY (tax included 2,200 JPY)
A pound cake made with Murir's premium milk chocolate coated with a crispy layer of macadamia nut nougat and streusel for a delightful texture and taste.
Price: 3,456 JPY (tax included 3,200 JPY)
This gateau features a moist, rich texture highlighting the unique taste and aroma of Murir’s milk chocolate.
- - Fondant Chocolat au Murir
Price: 918 JPY (tax included 850 JPY)
A tempting chocolate cake that oozes warm chocolate goodness when microwaved – an essential for chocolate lovers.
- - Murir on Biscuit: Unique chocolate biscuits that combine Murir chocolate with buttery sablé cookies.
- - Christian Caramel Chocolat: A crunchy caramel nut chocolate treat that is deeply satisfying and addictive.
- - Baton de Murir: A renowned chocolate bar combining a rich ganache infused with tonka bean flavor.
About Murir
Murir is a passionate establishment dedicated to crafting exceptional milk chocolate, inspired by the concept of “adult milk chocolate.” Our chocolate is made with milk from grass-fed cows grazed in the expansive pastures of Switzerland, combined with floral Ecuadorian Arriba cocoa beans for an unforgettable taste experience. Each piece of chocolate is designed to provide a moment of comfort and bliss.
About Noix de Beurre
Established in March 2011, Noix de Beurre is a pastry brand under Edelweiss Co., Ltd. located in Kobe. Their philosophy focuses on fresh ingredients, highlighting the natural flavors, and creating with love, ensuring you experience the best possible moment with each bite.
For further details, visit our websites: