#Japan #Osaka #KAORIUM #SCENTMATIC #PARLE MOI DE PARFUM

Uniting Fragrance and Technology: A New Experience at Hankyu Men's Osaka

From May 13 to June 2, 2026, Hankyu Men's Osaka will host an exclusive collaboration between SCENTMATIC's innovative AI technology, KAORIUM, and the Parisian fragrance house, PARLE MOI DE PARFUM. This partnership aims to revolutionize the way consumers engage with scent, providing a unique, personalized experience in the heart of Osaka.

What is KAORIUM?

KAORIUM is an advanced AI system developed by SCENTMATIC, designed to bridge the gap between scent and language. By utilizing cutting-edge technology, KAORIUM can translate vague olfactory impressions into descriptive language and suggest fragrances that correspond to specific words. This transformative approach allows visitors to connect with fragrances on a deeper level, exploring their preferences through narrative.

The AI system not only helps users discover new scents but also encourages self-reflection and awareness of their sensory experiences, enhancing their overall fragrance journey.

The Collaboration with PARLE MOI DE PARFUM

PARLE MOI DE PARFUM, established in September 2016 by renowned perfumer Michel Almeleck, is famous for its captivating fragrances which embody an artistic blend of over 200 scent components. The brand's name translates to “Let’s talk about the charm of scents,” reflecting their passion for fragrance and its impact on emotions and memories.

During the collaboration, customers will have the opportunity to engage with KAORIUM, which will analyze their scent preferences and recommend personalized fragrance options from a selection of 17 exquisite fragrances. Featured items include:

• - Looking for Vanilla Eau de Parfum
• - Guimauve de Noël Eau de Parfum
• - Comet Paradis Eau de Parfum

Not only do visitors get to experience appealing scents, but they can also enjoy interactive discussions about the fragrances they encounter, fostering a true appreciation for the art of perfumery.

The Event Details

• - Period: May 13 (Wed) - June 2 (Tue), 2026
• - Location: Hankyu Men's Osaka, B1F Men's Beauty Section, 7-10 Kakuda-cho, Kita-ku, Osaka

KAORIUM services will be available for free during the event, but visitors should be aware that there may be a wait depending on the crowd level. Each individual session may differ in length, ensuring tailored experiences.

The Impact of Fragrance Technology

The innovative approach of KAORIUM represents not only a novel experience in fragrance but also opens doors to potential applications in various fields such as sensory education, culinary experiences, and retail environments. The possibilities are immense, and the integration of AI in sensory experiences is an exciting venture that is being closely monitored by industry experts.

About SCENTMATIC

SCENTMATIC is dedicated to creating new 'olfactory experiences' through its AI system, KAORIUM. The company's mission is to digitalize the sense of smell, enhancing human interaction and opening up new business opportunities across multiple industries. KAORIUM has received widespread recognition, including the Silver Award at the prestigious A’ Design Award. Furthermore, SCENTMATIC is collaborating with the University of Tokyo on research exploring the influence of language on olfactory perception.

For more information, visit the official website of SCENTMATIC. Watch the KAORIUM concept movie here.