#London #United Kingdom #SAS #hoppaGo #train services

hoppaGo and Scandinavian Airlines: A New Era of Seamless Travel

In an exciting development for travelers, hoppaGo, the world’s leading marketplace for multimodal ground transportation, has announced a significant extension to its strategic partnership with Scandinavian Airlines (SAS), Scandinavia’s premier airline. This collaboration, which has been evolving since September 2024, aims to redefine how travelers experience their journeys from air to ground.

A Seamless Integration of Services

Effective June 30, 2025, this partnership will allow SAS customers to book train tickets effortlessly within minutes, connecting them to a global network of over 2,000 rail operators across more than 70 countries. Notable services include providers like Heathrow Express, Arlanda Express, and Renfe Viajeros. This integration means no more last-minute queues for train tickets; everything can be accessed through a single, user-friendly platform.

The initiative is built upon hoppaGo’s proprietary Software as a Service (SaaS) technology. This advanced system is designed to tackle the longstanding challenges in the ground transport sector by ensuring that passengers are equipped with the right travel options at the right times. The technology enhances customer journeys through intelligent multi-touchpoint offerings, which range from initial flight bookings to post-booking email services, and even on-demand transport.

Enhanced Customer Experience

For SAS customers, this enhanced partnership provides unprecedented choice and flexibility. Besides the existing marketplace featuring over 70,000 ground transportation providers, passengers can now conveniently compare and book their train journeys simultaneously. This holistic solution addresses the “first and last mile” of travel, enabling every individual to tailor their travel plans, whether they prefer an executive car service or an economical train ticket.

Chris Harrington, Managing Director at hoppaGo, emphasizes that the partnership's focus has always been on providing trust, security, and guaranteed quality. He affirms, “By integrating our extensive network of rail and private transport services into SAS's customer journey, we’re not just offering an unparalleled selection; we’re also future-proofing the service provision, enhancing customer satisfaction, and fostering sustainable revenue growth.”

SAS's Commitment to Innovation

Caroline Bergström, Head of Ancillary Products and Retail at SAS, highlights the airline's mission: “Our goal is to provide our passengers with the most comfortable, comprehensive, and reliable travel solutions.” The advanced technology and wide-ranging marketplace offered by hoppaGo align seamlessly with SAS's vision, designed to prioritize travelers' convenience. This deepened partnership is set to deliver a truly seamless door-to-door experience, reaffirming both companies' commitment to customer-centric innovation and operational excellence.

About hoppaGo

hoppaGo stands at the forefront of B2B ground transportation marketplaces, offering a singular platform for the entire spectrum of ground mobility. Their innovative technology grants travel partners seamless access to a vast network of over 70,000 ground transport providers and more than 2,000 railway companies, guaranteeing every journey leads to a ‘happy arrival.’ For additional information, visit hoppa.com.

About SAS

Since its inception in 1946, SAS has grown to become Scandinavia's leading airline, connecting the region via hubs in Copenhagen, Oslo, and Stockholm to 135 destinations globally. As Europe’s most punctual airline, SAS is committed to achieving net-zero emissions by 2050, while continually pushing the envelope of innovation in aviation. Discover more at flysas.com.



This groundbreaking partnership highlights how modern technology can transform travel experiences, making flights and ground transportation more accessible and enjoyable for everyone.