#Japan #Tokyo #Sapporo Beer #YEBISU BREWERY TOKYO #YEBISU∞

YEBISU BREWERY TOKYO Unveils 'YEBISU∞'

As YEBISU BREWERY TOKYO celebrates its two-year milestone, Sapporo Breweries has great news for beer enthusiasts. Starting April 4th, the brewery will launch its flagship beer, YEBISU∞ (Infinity), in a brand-new takeout-friendly 330ml bottle, allowing fans to enjoy a taste of YEBISU at home.

The YEBISU∞ embodies the spirit of the YEBISU brand—an establishment with over 135 years of history. It delivers a concept that intertwines the past and present, while paving the way for new joy-filled experiences. Until now, this flagship beer was exclusively available for on-premises consumption at the brewery. However, due to popular demand, customers can now take this exquisite brew home and share it with family and friends.

This special beer has been crafted with the belief in the infinite possibilities of beer. YEBISU∞ reflects a deep-rooted history and tradition yet showcases modern brewing techniques. It’s made with 100% malt and various hops, including the distinctive Tettnanger, which was historically used when YEBISU beer was first created in 1890. This thoughtful blend results in a refined bitterness and aroma that captures the essence of YEBISU while resonating with contemporary tastes.

Celebrating a Legacy

Chief Experience Brewer Ryota Arimoto, who oversees the brewing process at YEBISU BREWERY TOKYO, expressed his excitement about this launch. He stated, “In celebration of our second anniversary, we are thrilled to offer YEBISU∞ in a takeout bottle, allowing customers to share the YEBISU experience with friends and family. We invite everyone to create new memories at home with this special beer.”

The brewery itself, located in Ebisu—the birthplace of YEBISU beer—was opened in April 2024. It features a museum that honors the brand's roots, a brewery that showcases current brewing practices, and a taproom that aims to foster a new relationship between craft beer and consumers. Visitors can enjoy unique YEBISU brews crafted on-site, experiencing the distinct character and story that have defined YEBISU for over a century.

Product Details

• - Product Name: YEBISU∞ (Infinity)
• - Packaging: 330ml Bottle for takeout
• - Type: Beer
• - Alcohol Content: 5.5%
• - Release Date: April 4, 2026
• - Price: ¥1,300 (including tax)
• - Concept: “Beer is ∞.”

The YEBISU∞ beer is more than just a drink; it’s an invitation to embark on a journey through time, tasting the rich history while celebrating the future of craft beer. Sapporo Breweries continues its quest to innovate and inspire with this remarkable beverage that promises to delight the senses.

Grab your takeout bottle from YEBISU BREWERY TOKYO and enjoy a slice of brewing excellence at home. For anyone interested in experiencing this unique brew, you can contact the Sapporo Beer Customer Center for more information.

Experience the legacy and future of YEBISU beer with every sip of YEBISU∞!