Celebrating 22 Years of HAKUSAN SHOP with New Product Launches and Campaign

HAKUSAN SHOP Celebrates 22 Years in Tokyo

Located in Aoyama, Tokyo, the HAKUSAN SHOP is set to celebrate its 22nd anniversary starting November 1, 2025. Operated by Hakusan Porcelain Co., Ltd., known for its exquisite pottery from Hasami, Nagasaki, this shop will mark the occasion with a special anniversary campaign from November 1 to November 24. The campaign includes the exclusive unveiling and pre-sale of two new series: SQURA and ORLA.

Anniversary Campaign Details

During the campaign, all customers who purchase over 3,300 yen at the HAKUSAN SHOP will receive a special commemorative gift (limited to one per person, regardless of the number of purchases). The shop staff eagerly anticipates welcoming customers and hearing their thoughts.

Event Information

- Event Name: HAKUSAN SHOP TOKYO 22nd Anniversary
- Location: HAKUSAN SHOP Tokyo Showroom, Minato City, Aoyama, Tokyo
- Dates: November 1 (Saturday) – November 24 (Monday)
- Business Hours: 11:00 AM – 7:00 PM (closed on Tuesdays during October and November)
- Contact: TEL: 03-5774-8850, FAX: 03-5774-8851

Introduction of New Product Series

SQURA Series

The new SQURA series integrates two distinct shapes—round and square—creating uniquely versatile tableware. Inspired by a shaping technique that allows for gentle curves, the square edges provide a fresh perspective from various angles, enhancing any dining experience. The collection includes three plate sizes and four bowl sizes, catering to different dining needs while balancing modern aesthetics with traditional Japanese elegance.

The SQURA dishes, available in porcelain, celadon, and deep navy glaze, are designed to beautifully complement various culinary presentations. Their functional design allows for easy stacking and handling, making them practical for daily use and visually appealing on the table.

ORLA Series

In contrast, the new ORLA series aims to elevate mealtime into relaxed and delightful experiences. This series includes two types of lunch plates, mugs, cups, and bowls, designed to suit all ages and living situations—from families with children to seniors enjoying their meals. The lightweight, refreshing colors of the ORLA series bring a cheerful touch to any dining table, whether used individually or combined for a playful look.

With thoughtful design, both series combine form and functionality, encouraging users to enjoy their meals with style. The ORLA plates come in two sizes, perfect for accommodating different serving needs, while the mugs and cups feature sleek handles for ease of use.

Special Commemorative Gift

For the 22nd anniversary, HAKUSAN will also offer a unique round mini tray named PETAN as a commemorative item. Crafted in the design studio, each tray is unique, serving not just as a decorative piece but also as a practical addition to your home. Customers who meet the purchase threshold will receive this exclusive gift.

Company Overview

Founded in 1779, Hakusan Porcelain Co., Ltd. has a long-standing history of producing high-quality pottery. With a commitment to creating user-friendly and stylish tableware, all processes from design to production are handled in-house to ensure excellence. As an integral part of Japanese dining culture, HAKUSAN continues to innovate while honoring its rich heritage in each piece.

For more information on the upcoming anniversary events and new products, please visit the official HAKUSAN Shop website or follow them on social media to stay updated.