The Remarkable Journey of ICE: From Local to Global
ICE, born as Hironobu Sasaki on November 11, 1995, in Okayama Prefecture, has embarked on an extraordinary journey from being a convenience store clerk to becoming a globally recognized DJ, model, and entrepreneur. His path is a testament to the power of perseverance, social media, and the ever-expanding digital landscape.
A Humble Beginning
ICE’s childhood was marked by challenges; he faced bullying during his elementary school years. However, he turned adversity into strength by starting karate at a young age, eventually earning a black belt and competing in national tournaments. After attending a national public university, he landed a job with Seven-Eleven Japan in his hometown, where he worked for six years. During this time, the dream of becoming a performer lived on in his heart, prompting him to gradually strengthen his social media presence while still managing a regular job.
The Bold Move
Despite being rejected by Elite Japan due to a height discrepancy during his application, ICE’s determination did not waver. He took the initiative to directly express his passion and aspirations to the company's CEO, Miya Kuroda, leading to his eventual inclusion in Elite Japan. Following this, ICE launched into his career as both a DJ and a model, steadily gaining recognition in the industry.
Rapid Rise to Fame
Over time, ICE’s efforts bore fruit, as he climbed the ranks to become one of Japan’s top DJs, only behind prominent figures like DJ Shacho and EXILE’s Alan Shirahama, ranked fourth nationwide. His modeling work also gained traction, landing him collaborations with globally recognized high-fashion brands such as Ami Paris, PRADA, and Swarovski.
Once considered a local clerk, ICE is now making strides in the global fashion and entertainment markets. He recently signed a contract with QUEST Artists & Models, one of Hong Kong’s largest agencies, marking a significant step in his career. According to Miya Kuroda, this partnership will enable ICE to make his mark in major Asian cities like Hong Kong and Shanghai, which are rapidly evolving fashion hubs.
A New Era for Artists
In today’s digital age, where artists can connect with a global audience without geographical constraints, ICE’s story emphasizes the importance of tenacity and leveraging social media. His journey reflects a new era where anyone, regardless of their starting point, can aspire to achieve greatness on global platforms. With the expansion into the Asian market, ICE’s influence is set to grow even further.
The Future is Bright
ICE’s story is just beginning, and his potential for future success seems limitless. As he prepares for this new chapter in his career, fans are encouraged to follow his journey and support his endeavors. The world of entertainment is about to witness the rise of a new generation of artists, and ICE is at the forefront of this movement.
Connect with ICE and Elite Japan
For those interested in following ICE’s journey, you can find him on Instagram
here. To learn more about the agency that supports him, visit
Elite Japan's official website and explore the rising talents shaping the future of art and fashion.
With his dedication and innovative spirit, ICE is not just an artist; he is an inspiration to many who dream of following in his footsteps.