#Japan #Tokyo #Shimokitazawa #igen tokyo

Introducing 'igen tokyo': A New Vintage Haven in Shimokitazawa

On December 13, 2023, the vibrant district of Shimokitazawa, known for its vintage and eclectic shops, will welcome a new addition: 'igen tokyo.' This specialized vintage store aims to redefine the shopping experience by focusing on unique collections and customer relationships.

The Meaning Behind the Name

The name '異言' (igen) translates to 'different language.' This concept resonates with a generation that views fashion as a tool for communication. The founders wish to present unusual fashion choices that speak volumes about individuality and personal expression.

A Curated Shopping Experience

At 'igen tokyo,' the focus is on a diverse range of fashion items sourced from high-end, designer, and domestic brands. Each item is carefully selected to create a balanced, genderless, and genre-blending lineup. The store aims to provide personal styling that emphasizes meaningful interactions, allowing each customer to find their unique total look.

Sophisticated Store Design

The aesthetic of 'igen tokyo' is designed to enhance the shopping experience. With a primarily monochrome aesthetic, the store’s interior features neutral tones, allowing the colors of the fashion items to pop. Seasonal scents and carefully curated music playlists that correspond to the featured items create an ambiance reminiscent of high-end boutiques. Despite the luxurious feel, many items are affordably priced, encouraging customers to embrace the joy of mismatched elements in their outfits.

Future Aspirations

'igen tokyo' is dedicated to breathing new life into fashion items deemed valueless, such as neglected, stained, or unused clothing. The goal is to inspire customers and stimulate conversations about sustainable fashion, prompting a fresh appreciation for second-hand garments. Looking ahead, the store envisions a future that includes original remakes and collaborations with brands, ultimately contributing to a new framework for fashion where value is continuously recycled.

Store Details

• - Store Name: 異言 - igen tokyo -
• - Address: 2-15-1 Kitazawa, Setagaya, Tokyo, 155-0031, Japan (Tatsumi Building 1F)
• - Business Hours: 11:00 AM - 8:00 PM
• - Closed: Irregular holidays
• - Product Range: Men's and women's clothing, accessories, and more
• - Follow Us on Instagram: igen_tokyo
• - Shop Online: igen tokyo Shop

The opening of 'igen tokyo' marks an exciting new chapter in Shimokitazawa's ever-evolving fashion landscape. With its commitment to unique storytelling through fashion, the store is poised to attract both vintage lovers and newcomers to the scene. Don't miss out on the chance to explore what 'igen tokyo' has to offer, and discover how vintage can transform personal style in meaningful ways.