Experience the Excitement of the MoonSwatch Tour in Niigata Again!

Swatch MoonSwatch Tour in Niigata

The highly anticipated MoonSwatch Tour is making its way back to Niigata, where the innovative collaboration between Swatch and OMEGA continues to captivate watch enthusiasts and collectors alike. On May 24-25, 2025, the Niigata Isetan will host this two-day exclusive event, allowing fans to immerse themselves in the world of the remarkable Bioceramic MoonSwatch collection.

What is the MoonSwatch Collection?

Launched in 2022 as an homage to the legendary OMEGA Speedmaster Moonwatch, the Bioceramic MoonSwatch collection marries innovation with creativity, inspired by the historic moon landing. Each model in the series reflects celestial bodies like the sun, moon, and planets, showcasing unique designs that have fascinated fans around the globe since their debut.

The collection is not easily obtainable; it's available only at select Swatch stores in Japan, which adds to its exclusivity. The MoonSwatch Tour serves as a unique opportunity for fans to experience this stunning collection up close, differentiating itself from conventional retail experiences.

The Event Details

The upcoming Niigata edition of the MoonSwatch Tour will hold its event in a special venue on the first floor of Niigata Isetan, located at Yachiyo, Chuo-ku, Niigata City. Participants are encouraged to arrive early, as entrance will be based on a first-come, first-served basis without ticket distribution. Each attendee will be allowed to purchase only one item per day to ensure that as many fans as possible can enjoy the collection.

Operating hours for both days are from 10:00 AM to 7:00 PM. It's important to note that items showcased may not be available for sale and the event features limited quantities, which means products will be sold out quickly. Attendees are advised to keep this in mind when planning their visit.

Special Features of the Tour

Among the attractions, the tour features the iconic FIAT 500, a vehicle that shares its birth year with the OMEGA Speedmaster, transporting the MoonSwatch pieces around Japan. The journey begins in Bienne, Switzerland, travelling to various unique locations within Japan, each adding its flavor to the tour.

As fans gather at the event, they can expect not just to shop, but also to be part of a vibrant community celebrating this unique fusion of horology and innovation.

The Future of Swatch

Swatch, since its inception in 1983, has been a powerhouse in the watch industry. Known for delivering exciting designs that resonate with the times, Swatch continues to surprise fans globally with regular new releases and special collections. With a commitment to action sports, art, and music, Swatch embodies a lifestyle that encourages innovative thinking and a genuine zest for life.

For more information and updates on future events, fans are encouraged to follow Swatch Japan's official social media channels. Join in on the excitement this May and be a part of the MoonSwatch phenomenon!