#Japan #Tokamachi #Matsuya Foods #Red Horse

Matsuya Foods and Their New Sustainable Rice Initiative

Matsuya Foods Holdings Inc., based in Musashino, Tokyo, has embarked on an exciting new project in collaboration with Tokamachi City in Niigata Prefecture and Red Horse Corporation, which specializes in regional revitalization efforts. This initiative aims to push forward sustainable resource recycling practices and has recently resulted in the use of rice grown in Tokamachi, acclaimed for its quality, as part of the city’s hometown tax return gifts.

Background of the Project: A Fusion of Food Recycling and Top-Quality Rice Cultivation

Both Matsuya Foods and Tokamachi City have had a cooperative relationship, having previously promoted local products such as the