#USA #Charlotte, N.C. #fitness franchise #Burn Boot Camp #Jason Losco

Burn Boot Camp Strengthens Growth Strategy with New CDO

Burn Boot Camp, a prominent player in the U.S. fitness franchise sector, has announced the appointment of Jason Losco as its first Chief Development Officer. This strategic move comes as the company looks to bolster its growth trajectory amid a backdrop of success in the fitness industry. With over 400 locations and a striking $250 million in systemwide revenue, Burn Boot Camp is not just thriving; it is evolving to solidify its presence further.

Losco's role will encompass overseeing critical areas such as franchise development strategy, real estate, construction, and compliance. The company aims to ensure its continuous U.S. growth while laying the groundwork for a disciplined expansion plan that can sustain the franchise's long-term success.

Proven Success in the Fitness Arena

With a remarkable record of achieving same-gym sales growth in nine out of the last ten years, Burn Boot Camp showcases impressive unit level performance metrics. Average annual revenue for gyms stands at over $650,000, with top locations exceeding $1.6 million in annual earnings. Additionally, the brand's systemwide average EBITDA is around $115,000, further highlighting its operational effectiveness. This appointment not only marks a pivotal moment for Burn Boot Camp but also underlines its commitment to sustainable growth strategies designed to fortify its success.

Losco brings a wealth of experience from the franchise development sector, having held senior leadership positions at entities like Wellbiz Brands and Xponential Fitness. His track record demonstrates his ability to scale health, wellness, fitness, and beauty brands globally, making him an invaluable asset for Burn Boot Camp's vision of expansion.

A Focus on Brand Integrity

Morgan Kline, Co-Founder and CEO of Burn Boot Camp, expressed enthusiasm about Losco's addition to the team. Kline emphasized the founders' commitment to maintaining the brand's integrity, stating, "As founders, Devan and I are deeply protective of this brand and of the franchise partners who build it every day. Any growth we pursue must reinforce our standards, protect unit economics, and elevate the member experience." This sentiment reflects the company’s conscious effort to scale responsibly while nurturing the core values that make Burn Boot Camp unique.

In the initial 90 days, Losco will immerse himself in the Burn Boot Camp system, collaborating closely with internal teams to identify opportunities for strengthening the franchise's foundation. This preparatory phase will lead to a tailored expansion strategy focusing on both domestic and international markets. Losco has expressed his commitment to leading growth initiatives that reinforce the integrity of the brand, saying, "My responsibility is to protect that as we grow. We will approach expansion with clarity, discipline, and a long-term mindset so every new market strengthens the system for franchise partners."

About Burn Boot Camp

Founded in 2012 by Devan and Morgan Kline, Burn Boot Camp has emerged as a significant force in the fitness industry by assisting women and their families in building strength, confidence, and healthy lifestyles. The franchise offers unlimited 45-minute circuit-style camps, complimentary child watch services, and a proprietary Floating Floor designed to protect joints and reduce injury risk. With a member base exceeding 140,000 nationwide and more than 400 operational locations, Burn Boot Camp provides valuable support and resources, including access to expert fitness, recovery, and educational content via its app.

The brand continues enhancing its cultural footprint through strategic partnerships, such as their collaboration with entrepreneur and entertainer Kevin Hart, who aligns with the mission of empowering communities through fitness. With the founders also being best-selling authors, Burn Boot Camp is not only focused on fitness but also on educating and inspiring individuals for long-term health and well-being. As Burn Boot Camp progresses with Jason Losco at the helm of development, the franchise is poised for a future of sustainable growth and achievement.

Conclusion

The appointment of Jason Losco as Chief Development Officer signifies Burn Boot Camp's intent to further its horizons while upholding the standards that have made it a trusted name in fitness. As the company gears up for new markets and opportunities, Losco's leadership will play a vital role in ensuring that each step taken is aligned with the vision of health and empowerment for all its members.