#Japan #Minato-ku, Tokyo #DIGITALIO #LINE Mini App #fluct

Joint Venture to Enhance Monetization of LINE Mini Apps

On November 10, 2023, two companies under CARTA HOLDINGS, fluct and DIGITALIO, announced a collaborative effort aimed at resolving monetization challenges faced by a multitude of enterprises utilizing LINE mini apps. This initiative seeks to empower businesses to transition LINE mini apps into lucrative revenue sources.

Understanding the Context of LINE Mini Apps

LINE mini apps have gained traction among enterprises because they enable the delivery of services tightly woven into users' daily lives. Many companies employ LINE mini apps for customer engagement functions like membership cards and reservation systems. However, generating substantial revenue solely from these apps has proven to be a significant hurdle.

The collaborative spark for this venture arose from LINE's announcement about enabling advertising monetization features within its mini app ecosystem. In response, both fluct and DIGITALIO identified the pressing need to assist businesses in this arena, allowing them to convert their LINE mini apps into potential revenue generators.

Partnership Highlights

This strategic partnership leverages the expertise of both companies to offer a comprehensive solution encompassing everything from planning and development of LINE mini apps to advertising implementation and revenue maximization.

Contributions from DIGITALIO

• - Crafting the planning, UI/UX design, and development of LINE mini apps.
• - Proposing various initiatives linked to official LINE accounts.

Contributions from fluct

• - Implementing and operating advertisements within LINE mini apps.
• - Providing consulting services focused on advertisement monetization, drawing from extensive experience to enhance advertising revenue.

First Initiative: Integrating Yahoo! Ads into the Game Content “Natsupoi”

As a kick-off for this partnership, DIGITALIO developed the LINE mini app game content titled “Natsupoi,” which successfully integrated Yahoo! advertisements. DIGITALIO handled the planning and development, while fluct offered consulting on monetization strategies. This collaboration carefully analyzed how ad placements affect user experience and thus designed optimal advertising delivery mechanisms to create a model that generates new revenue streams without compromising user experience.

About “Natsupoi”

“Natsupoi” is a game available on LINE mini apps that combines classic games such as Reversi and Minesweeper with the fun of engaging in “Poi activity,” where users can earn points while playing for free.

Find out more about the LINE mini app version of “Natsupoi” here: Natsupoi LINE Mini App

Looking Forward

Fluct and DIGITALIO aim to provide this solution to businesses considering utilizing LINE mini apps, intending to expand the possibilities of business operations within the LINE platform. Their mission revolves around superbly supporting companies in their marketing activities and monetization efforts, thereby unlocking the full potential of LINE mini apps.

More About flunct

fluct (CEO: Yota Fujii, COO: Takushi Kuroda) has an impressive track record in advertising and monetization strategies. The company prides itself on its ability to guide clients toward maximizing advertising revenue by leveraging extensive experience in the field.
Learn more about flunct

More About DIGITALIO

DIGITALIO (CEO: Kazuyuki Furuya, COO: Atsushi Ando) operates media, retail DX, and healthcare businesses. With its forward-thinking approach, it seeks to innovate within various digital platforms.
Learn more about DIGITALIO

Inquiries

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For other inquiries related to fluct, contact us at +81-3-4577-1458 or reach out via our contact form.

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