Arsaga Partners Showcases Co-Creation Examples Using Generative AI at Open Innovation Day

Arsaga Partners at Open Innovation Day

On November 28, 2025, Arsaga Partners Co., Ltd., a company dedicated to promoting digital transformation (DX), participated in the Tokyo Open Innovation Day event. The pitch was led by Shinji Ito, who introduced various case studies of using generative AI for social issue resolution and data integration for retail DX.

Event Overview

The Open Innovation Day is a celebration showcasing the connection between large corporations and startups, aimed at fostering open innovation. The event includes reverse pitches from major companies, talks from enterprises practicing open innovation, and pitches and showcases from startups, offering a unique experience at the forefront of innovation.

Presenter Introduction

Shinji Ito from Arsaga Partners began his career in the entertainment industry, engaging in projects focused on customer insights through big data analysis since its early days. He has extensive experience with label production and karaoke equipment development, and was instrumental in the launch of the karaoke social network "UtaSuki JOUSOUND," which achieved a growth of 3,000 users daily and reached 10 million members. Later, he developed the world’s first music preference data visualization service, setting the groundwork for further innovations.

Pitch Content

In his presentation, Ito showcased two key case studies: an AI accident prediction system for the Tokyo Fire Department and the AI interview system developed in partnership with Toridoll Holdings, which aims to enhance employee engagement in their restaurants.

Case Study 1: Accident Prediction AI

The first collaboration with the Tokyo Fire Department led to Arsaga winning the pitch event “UPGRADE with TOKYO.” The project focused on utilizing generative AI and a database of individual near-miss experiences to create a system that contributes to accident prevention. This initiative has established credibility with government agencies, allowing Arsaga to move forward with service contracts for addressing social challenges.

Case Study 2: AI Interview System with Toridoll Holdings

The second project involved a partnership with Toridoll Holdings, known for their “Happy Cycle” philosophy where employee happiness translates to customer satisfaction and, ultimately, increased sales. A challenge they faced was the invisibility of the “Happiness Score” (employee states), which was not measured effectively. Traditional satisfaction surveys did not capture genuine employee feedback, and personal interviews were impractical given the large number of staff.

To address this, Arsaga implemented a patented "AI Interview" system. This innovative approach monitors employee engagement and organizational issues through AI-driven monthly check-ins, facilitating casual conversations to uncover honest employee sentiments and concerns. The AI system replaces the need for extensive one-on-one meetings, allowing for quicker responses to employee issues and enhancing care specific to individual needs.

The AI Interview integration has enabled the comprehensive analysis of previously siloed data regarding sales, customer feedback, and employee sentiments, leading to successful store expansions and validating correlations between satisfaction and sales.

Conclusion

The insights shared during the pitch are just the beginning of how Arsaga Partners plans to tackle not only industry-specific challenges but broader societal issues using AI. The AI solutions discussed were part of their ongoing commitment to integrate technology with business consultancy.

Arsaga Partners looks to extend these AI models beyond the food service industry into urban development and healthcare domains. By consistently merging consulting services with advanced technology, they support innovation creation across various sectors. Founded in January 2016, Arsaga Partners remains dedicated to delivering value through creative and logical solutions, addressing diverse industry problems with agility and expertise.