#China #Beijing #AI Innovations #iQIYI #Nadou Pro

iQIYI Launches a New Era of AI-Powered Entertainment

On April 21, 2026, iQIYI, China's premier online entertainment platform, unveiled its groundbreaking initiatives at the iQIYI World Conference 2026. The event took place in Beijing and revealed significant changes that will redefine content creation within the industry. At the core of this transformation is the newly launched Nadou Pro, a full-stack AI platform designed to enhance professional content production.

Embracing a Decentralized Content Ecosystem

iQIYI's CEO, Yu Gong, opened the conference by discussing the impact of artificial intelligence on content creation. He emphasized the need for creators to have the right tools to succeed, rather than merely increasing commissioned content. As a result, iQIYI is transitioning to a decentralized content platform that will empower creators by providing access to its extensive IP resource library, talent network, and commercial strategies.

Gong articulated a vision where creators will own their intellectual property (IP) and build stronger relationships with their audiences, thus enjoying greater returns from their efforts. This new ecosystem aims to support creators in scaling their productions and sharing in the commercial success of their work.

Introducing Nadou Pro: A Game-Changer for Creators

The Nadou Pro platform was showcased as a revolutionary tool that integrates close to 70 different AI agents into a singular workflow. This integration covers various aspects of content creation such as scriptwriting, directing, visual design, editing, and more. By solving challenges around character and scene consistency, Nadou Pro allows creators to produce high-quality, film-grade content in a more efficient manner.

Creators using Nadou Pro will have access to iQIYI's IP library, facilitate collaborations with affiliated talents, and utilize shared digital assets such as scenes, props, and virtual characters. This seamless integration with iQIYI’s monetization processes transforms the pathway from content creation to commercialization, aiming to lower barriers of entry without sacrificing quality.

Enhancing Revenue Opportunities for Creators

In addition to its technological advancements, iQIYI is modifying its revenue-sharing model to provide creators with improved autonomy and financial incentives. The platform is shifting away from traditional centralized content commissioning. Key initiatives like an upgraded creator account system with simplified onboarding and a transparent revenue-sharing mechanism will boost the empowerment of creators.

Under the new model, creators can publish and distribute content independently. iQIYI's creator account system has also been enhanced to eliminate barriers to entry. The revenue-sharing opportunities are directly tied to the performance of creative projects, with no upper limit, further incentivized by subsidies for AI-generated content.

Strengthening IP Value and Quality Content

Despite the innovative shifts, iQIYI remains committed to the importance of premium content and strong IP as essential components for value creation. During the conference, the company announced over 350 new titles spanning dramas, variety shows, films, and animations, reaffirming its dedication to compelling storytelling.

Xiaohui Wang, Chief Content Officer, emphasized that while AI can facilitate production, it cannot replace the fundamental need for high-quality stories. iQIYI’s enhanced AIGC strategy is designed to leverage AI to bolster, not replace, the importance of quality IP.

Conclusion: A Bright Future for Content Creators

With the introduction of its decentralized model and AI-powered tools, iQIYI is setting a new standard in the entertainment industry. By placing creators at the center of its ecosystem and equipping them with cutting-edge technologies, the company is paving the way for a future where creators can thrive and stories can flourish. The balance between AI-enhanced production and premium content is poised to drive the next wave of entertainment innovation.

As iQIYI continues to evolve and adapt in this AI-driven era, it remains clear that the platform is committed to supporting its creators while maximizing the value of quality content, ensuring a bright future for all involved.