#CES 2026 #Sony Honda Mobility #AFEELA 1

Sony Honda Mobility's AFEELA to Shine at CES® 2026 Unveiling Next-Gen Innovations

Sony Honda Mobility Set to Showcase at CES 2026

Sony Honda Mobility (SHM), a collaboration between Sony Group Corporation and Honda Motor Co., Ltd., is gearing up for an impressive showcase at CES 2026. Scheduled to take place in Las Vegas from January 6-9, 2026, this event marks a significant milestone for SHM, which will host its first independent press conference on January 5, 2026, as part of the event’s Media Day. The venue for this landmark press conference will be Booth #20800 in the Central Hall of the Las Vegas Convention Center.

During the press conference, SHM will reveal exciting updates regarding its inaugural model, the AFEELA 1, now being presented as a pre-production vehicle. Attendees will also be introduced to an innovative new concept model that bolsters the AFEELA brand’s future vision. Notably, the AFEELA 1 is currently available for reservation, with the first deliveries anticipated for customers in California within the year 2026.

At the CES 2026 exhibition, SHM's booth will be its largest showcase to date, featuring several variations of the AFEELA 1 in different color schemes. The new concept model will emphasize the evolving vision for the AFEELA brand as consumer excitement grows ahead of the vehicle's market launch. The booth's design and presentation will reflect the fundamental values associated with the AFEELA brand—Autonomy, Augmentation, and Affinity—symbolizing a forward-thinking approach to mobility.

Press Conference Details

- Date: January 5, 2026
- Time: 5:00 PM - 5:30 PM PST
- Location: Las Vegas Convention Center, AFEELA Booth (Central Hall, Booth #20800)
- Live Streaming: Available on the AFEELA official YouTube channel.
- Registration: Required for entry to the CES® venue via the official CES website.