Campari Group Unveils Sarti, A Refreshing New Aperitivo for America

Campari Group Makes Waves with Sarti Launch in the U.S.

In an exciting move, Campari Group has officially introduced its innovative aperitivo, Sarti, to the U.S. market. This event marks an important milestone for the company as it showcases one of Europe’s fastest-growing aperitif brands across the States. With this launch, Campari Group strengthens its impressive portfolio that already includes classics like Campari, Aperol, and Crodino. The entrance of Sarti into this competitive landscape is complemented by significant investment from Campari Group, reflecting a commitment to enhance its offerings in the spritz category, which is witnessing a surge in popularity.

A Bold New Flavor for a Modern Generation

Sarti aims to capture the essence of the traditional Italian aperitivo culture while appealing to a fresh demographic looking to redefine their social rituals. The spritz is characterized by its unique blend of blood orange, passion fruit, and mango, which together create a bright and sweeter flavor profile. This combination is designed for those who embrace creativity and change, inviting consumers to enjoy their aperitivo moments in a vibrant and expressive manner.

Adorned with a striking pink hue, Sarti embodies playfulness and freedom, resonating with a carefree and adventurous spirit. It encourages individuals to break away from mundane routines and add a touch of joy and spontaneity to their social gatherings, making it perfect for summer fun and lively get-togethers.

Celebrating the U.S. Debut in Style

To celebrate Sarti's launch, Campari Group created a memorable experience across New York City and San Diego. The campaign, themed “Too Pink to Care,” immerses participants in enchanting and unexpected moments. From September 8th to the 10th, oversized pink luggage trunks began to appear around Manhattan and Brooklyn, drawing attention and sparking curiosity among passersby. Additionally, consumers were given the chance to RSVP for exclusive launch events.

The festivities include a sail along New York’s Hudson and East Rivers on Saturday, September 12th, showcasing Sarti’s signature pink vessel, effectively marking its stateside introduction. Adding to the allure of the launch, the Meatpacking District will host a two-day activation featuring a special appearance by Owen Thiele, an actor and podcast host known for his irreverent style and fresh perspectives on modern culture.

Thiele’s involvement aligns perfectly with Sarti’s bold and unrestrained personality, enhancing the experiences with lively discussion and surprises anticipated during the event. “I’m thrilled to merge my passions—having candid conversations and enjoying an aggressively pink spritz,” Thiele remarked, hinting at the thrilling nature of the live podcast planned during the celebration.

Expanding the Spritz Portfolio

Allison Varone, Head of Marketing for Campari America, highlighted that Sarti’s introduction is a reflection of the growing demand for expressive and engaging brands. The launch not only adds a refreshing variant to the portfolio but also meets the evolving tastes of modern consumers who seek innovative experiences.

As Sarti arrives on the scene, it reinforces Campari Group’s dedication to the aperitivo category, which remains a vital aspect of their growth strategy. The brand is already shaping conversations and sparking interest globally as it plays an integral role in the ongoing evolution of the aperitivo culture.

Currently, Sarti is available at select retailers, bars, and restaurants nationwide. For the latest updates about Sarti, interested consumers can follow @sartispritz on Instagram, or visit SartiAperitivo.com/en-us for more information. Remember to enjoy Sarti responsibly as you embark on your new aperitivo adventure!

About Campari Group

Based in Milan, Italy, Campari Group is a leading figure in the global spirits industry, boasting a portfolio of over 50 premium brands. With a rich heritage dating back to 1860, the company has evolved into a powerhouse that remains committed to innovating and celebrating traditions within the aperitivo sphere. Campari Group operates in over 190 countries and is known for its dedication to quality and creative expression, making it a cherished choice for consumers worldwide.