#China #Shenzhen #Mentech #Visma #Cycling

Mentech and Grupa Visma | Lease a Bike: A New Partnership

In a significant move in the cycling industry, Mentech, a brand focused on collecting riding data, has officially announced its partnership with Grupa Visma | Lease a Bike. This collaboration marks a milestone for Mentech, owned by Dongguan Mentech Optical Magnetic Co., Ltd. The partnership not only acknowledges the technological prowess of Mentech in bicycle data collection, particularly from professionals but also indicates the brand's aspirations for global expansion.

Grupa Visma | Lease a Bike has made waves in the cycling world by winning the overall titles at three major international cycling events: the Giro d'Italia, Tour de France, and Vuelta a España. This historic achievement of winning all three major races in a single year sets Grupa Visma apart and showcases its commitment to excellence which aligns perfectly with Mentech's innovative technological philosophy.

The collaboration aims to push boundaries in the smart cycling technology domain, providing cyclists worldwide with smarter, professional-grade products and services. Mentech is keen on developing a product ecosystem that not only focuses on bicycles but also includes cycling computers, cycling watches, panoramic cameras, and a unique PowFi hardware system. The PowFi combines network capabilities with energy features while offering an integrated platform for cyclists, enabling both personal services and community interactions.

Moreover, Mentech’s commitment to accelerating services in professional cycling is evident as they gear up for the upcoming year. Sander Kruis, the commercial director of Grupa Visma| Lease a Bike, expressed excitement regarding this partnership: “Collaborating with such esteemed global companies is thrilling for us as a renowned group. Mentech being our first Chinese partner gives this alliance a significant edge.”

On the other hand, Yang Xianjin, the Mentech president, conveyed pride in how their advanced technology will influence the cycling world positively. He stated, “Our new partnership with Grupa Visma | Lease a Bike not only internationalizes Mentech’s operations but also contributes to the progress of this passionate and dynamic sport. We eagerly anticipate starting our cooperation with Grupa Visma to achieve new milestones together and kick off an exhilarating year filled with cycling events.”

The partnership comes with great expectations as two leading forces in the cycling world join together. By leveraging Mentech's state-of-the-art technology and Grupa Visma's successful cycling team, both parties are poised to redefine how data drives cycling performance, ultimately benefiting cyclists at all levels.

As the cycling industry continues to grow, partnerships like these are essential for integrating technology into sports, enhancing performance tracking, and ensuring all cyclists have access to the information necessary to elevate their riding experience.