Celebrate the 80th Anniversary of Moomin with New Winter Collections from Moomin Arabia

Moomin’s 80th Anniversary Winter Collections

Moomin Arabia, a lifestyle brand from Finland managed by Fiskars Japan, is celebrating the iconic Moomin characters' 80th anniversary with a series of exciting seasonal collections. Beginning in October, the brand will launch a selection of limited-edition items that will brighten the winter and holiday season.

Starting on October 2, 2025, Moomin Arabia will debut the collection named 'Ice Swimming', designed to capture the refreshing essence of winter. Following that, from October 31, 2025, the 'Festive Moments' collection will be unveiled, celebrating the holiday season with a selection that exemplifies the magical spirit of Moomin Valley. Additionally, a comprehensive living room collection called 'Living Room' will be gradually released from October, marking the first of its kind for the brand.

Both the 'Ice Swimming' and 'Festive Moments' collections will be available for purchase online at Moomin Arabia's official site and at physical Moomin stores across Japan. The new 'Living Room' collection will be uniquely available on the fashion e-commerce site Rakuten Fashion.

Celebrating with 'Festive Moments'

The 'Festive Moments' collection encompasses a range of vibrant and enchanting Moomin-themed items, making it the perfect choice for Christmas gifts or self-indulgence. Inspired by the delightful scenes of a flamboyant night festival filled with fireworks and fireflies, this collection illustrates the joy of gathering friends and family around a festive table adorned with pancakes and sweets.

Central to the design is the cheerful Moomin, who takes the spotlight by standing atop a chair to lead a toast, surrounded by friends from Moomin Valley. The collection features the classic 0.3L Moomin mug alongside a variety of ceramic dishware, decorative items, tableware, and kitchen tools, all elegantly presented in a rich color palette of Bordeaux, soft reds, warm yellows, and pastel blues, reminiscent of holiday cheer.

Milka Pashikangas, Global PR & Communication Manager at Moomin Arabia, expressed that this collection acts as a huge gift box filled with festive mood, allowing customers to share and celebrate in their unique way. Whether gifting items or keeping them for personal enjoyment, this collection encourages a personal touch to holiday celebrations.

Embracing Winter with 'Ice Swimming'

The 'Ice Swimming' collection serves as a testament to winter sports, showcasing the Moomin characters diving into icy waters. This final set in a series that began with past collections like 'Winter Wonders' and 'Sliding' draws inspiration from Tove Jansson's 1955 comic 'Troublesome Winter'. The narrative follows Mr. Brisk, a sports enthusiast, who enthusiastically demonstrates his healthy lifestyle by plunging into the frigid waters, inspiring Moomin to take the plunge alongside him.

This collection features mugs and bowls depicting different scenes, with the bowl showcasing Moomintroll standing at the edge of the ice hole and the mug capturing the moment of his jump, all designed with soft pastel accents making them easily combinable with previous seasonal collections. It also includes a set of coasters and mini ornaments, ideal for seasonal gifts.

Welcoming Visitors with 'Living Room'

Moomin Arabia's first 'Living Room' collection will emphasize comfort in the most important space of the home. Scheduled for release starting in October 2025 on Rakuten Fashion, this collection will include cushion covers made from wool and organic cotton, storage baskets, and blankets, all adorned with illustrative stories from Tove Jansson's original works, specifically referencing scenes from 'The Little Troll and the Big Flood'.

Enjoying Special Gifts this Holiday Season

In celebration of the 'Festive Moments' launch, a limited-time Christmas campaign will occur from October 31 to December 25, 2025. Customers who spend over ¥5,500 at Moomin Arabia stores will receive a complimentary Moomin bathroom towel, while those spending over ¥11,000 at the online store will receive a Moomin mini mug. Both offers are limited in quantity and available only while supplies last.

With these collections, Moomin Arabia continues to promote joy, warmth, and the spirit of togetherness that Moomin characters embody, providing unique ways for fans to celebrate in style this winter and holiday season.