Discover the Chic Sophistication of ROUGE VIF in Yurakucho Marui

The Charm of ROUGE VIF

A stylish addition to the bustling cultural scene in Tokyo, ROUGE VIF opens its doors at Yurakucho Marui on March 11, 2026. This French-inspired brand focuses on providing women with elegant and versatile clothing that enhances their natural beauty without requiring too much effort. The philosophy behind ROUGE VIF is captured in the motto: "Accidentally beautiful," ensuring that every piece in the collection is designed to be both fashionable and comfortable for various occasions.

What to Expect from ROUGE VIF

ROUGE VIF's latest curated collection revolves around classic French staples such as jackets and trench coats, beautifully reimagined to fit contemporary tastes. Each item is crafted to empower women, allowing them to feel confident and chic, whether they’re heading to a casual brunch or a formal meeting.

Featured Items:

1. Design Light Jacket - Priced at ¥38,500 (tax included). This design jacket features a clean aesthetic with a refined feminine touch. The clever button-less placket creates a sleek silhouette, allowing the wearer to exude an effortless charm. What sets this piece apart are its strategically placed buttons that cinch the waist, adding a feminine flair to this structured yet flexible staple.

2. Over Collar Tent Line Blouse - Offered at ¥22,000 (tax included). This blouse captivates with its unique tent shape and oversized collar. The voluminous sleeves add a dash of drama, creating a stylishly relaxed vibe. Its design enhances the waistline, making it perfect for pairing with high-waisted bottoms for an elongated look. Versatile enough to be dressed up with a pencil skirt or toned down in denim, this blouse accommodates different styles effortlessly.

3. Dot Sheer Fringe Knit - Available for ¥14,850 (tax included). This updated rendition of a popular sheer fringe design features a playful dot pattern, made with a blend of rayon and polyester for a soft and airy feel. The textural interplay of dotted jacquard and fringe weave creates a dynamic surface that elevates any outfit. It works beautifully as a standalone piece or in layered looks with tanks or under jackets, offering a sophisticated finish.

4. Sten Color Long Coat - Retailing for ¥49,500 (tax included). This long coat boasts a soft drape reminiscent of vintage styles, enhancing the feminine silhouette with its gentle sway. The coat pairs seamlessly with lace items for a delicate finish or with high-rise denim for a chic Parisian flair. The minimalist design means it can transition from day to night effortlessly.

Grand Opening Campaign

In celebration of its grand opening, ROUGE VIF has exciting offers for its customers:

- A limited-edition REMI RELIEF x ROUGE VIF T-Shirt will be available for ¥10,450 (tax included).
- A manipuri Pop-Up event will run from March 11 to March 31, presenting vibrant vintage scarves and accessories.
- Customers spending over ¥8,800 (tax included) will receive a special original tote bag while supplies last.

Visit the New Store

Experience the sophistication of ROUGE VIF at Yurakucho Marui, renowned for its remarkable shopping atmosphere. Conveniently located, ROUGE VIF invites fashion enthusiasts to explore its elegant offerings.