JERA Launches 'Lighting Together' Campaign for a Sustainable Future

On March 25, 2026, JERA Corporation, headquartered in Chuo Ward, Tokyo, spearheads a new ad campaign called 'Lighting Together'. The initiative aims to build a sustainable clean energy society through collaboration with partners and the community.

Campaign Overview

JERA's goal is to achieve zero CO₂ emissions from power generation by 2050, relying on renewable energy combined with zero-emission thermal power. With rising energy demands driven by global economic growth and digital transformation, balancing stable supply with decarbonization becomes a significant challenge. This mission cannot be accomplished by JERA alone; the company intends to join forces with as many people as possible to pave the way for a sustainable tomorrow. This collaborative spirit is encapsulated in the 'Lighting Together' message, which will be conveyed through a new TV advertisement and print media.

The New TV Commercial

- Launch Date: March 25, 2026
- Platforms: Nationwide TV and YouTube
- Music: 'Michi teiku' by Fujii Kaze
- CM Video URL: Watch Here
- Special Page: Explore More
- Creators: Kouta Higashihata (Tsuzuku), Toshihiko Tanabe (Tsuzuku)

CM Storyline

This campaign speaks for everyone living on our planet, emphasizing the necessity to reignite hope through clean energy. By 2050, JERA envisions a future where renewable energy and zero-emission thermal power coalesce to realize decarbonization. The ambition to achieve this goal lies beyond just JERA; it calls for collective effort to build a better tomorrow.

Featured Artist: Fujii Kaze

Fujii Kaze, born on June 14, 1997, began his journey in music influenced by classical piano, which later evolved to embrace various genres. His debut album 'HELP EVER HURT NEVER' achieved success in 2020. Following up with 'LOVE ALL SERVE ALL' (2022) and 'Prema' (2025), he aims for a world tour in 2026. JERA believes Kaze's philosophy of spreading love and freedom resonates perfectly with their vision.

'Lighting Together' Project

Alongside the campaign, JERA launched the 'Lighting Together' project in partnership with Central League on March 9. This initiative aims to foster strong community ties with fans across six teams, using the message 'Lighting Together' to inspire hope for a sustainable future.

The project aims to realize a better society alongside the millions of fans participating each year. The commercials titled 'Lighting Together: Mascots' and 'Lighting Together: Stadium' will be broadcast during Central League opening matches, alongside mascot visual advertisements published in newspapers and digital platforms. Regular updates will be available on the dedicated webpage.

TV Commercial Details

- Titles: 'Lighting Together: Mascots' and 'Lighting Together: Stadium'
- Air Dates: March 27-29, 2026 (nationwide)
- Special Page: Visit Here
- Mascots Video URL: View Here
- Stadium Video URL: Watch Here

Profiles of the Creators

- Kouta Higashihata: A creative director known for his impactful campaigns, he joined Dentsu in 1999, creating numerous TV ads and focusing on branding and integrated campaigns.
- Toshihiko Tanabe: Raised across various cities worldwide, he transitioned from Dentsu to establish his own agency, excelling in brand strategy and creative expression across a multitude of formats.

About JERA Corporation

Founded in April 2015 through the merger of Tokyo Electric Power Company and Chubu Electric Power Company, JERA is Japan's largest power generator, responsible for about 30% of the nation's electricity supply. In October 2020, they announced their commitment to a zero CO₂ emission goal by 2050, alongside efforts to expand renewable energy resources and develop zero-emission thermal power.