#Japan #Tokyo #Adidas #ABC-MART #SAMBA LT

ABC-MART Exclusive: Exciting New SAMBA LT

This summer, ABC-MART has launched an exciting new version of the popular adidas Originals model, SAMBA, named SAMBA LT. This latest version is updated with a striking animal print and an elongated tongue design, positioning itself as a must-have for the footwear of summer 2023. In addition, the launch includes a collection of apparel inspired by football jerseys, crafted to be easily incorporated into daily wear with a relaxed silhouette that guarantees a stylish look.

The campaign is backed by three rising icons - Konon, PyunA., and Yamage. With the historic summer season of football on the horizon, the visuals emphasize the global language of football as a power that expresses passion, movement, and identity among dedicated supporters heading to matches.

Celebrating the Thrill of Summer with SAMBA LT

In their visual campaigns, the excitement of football reaches its peak as fans eagerly make their way to the stadium. The looks embody the trendy bro-core style, pairing the SAMBA LT with football-inspired tops, offering a fresh styling concept. The visuals capture the dynamic moments of these influencers getting into a sporty car with their friends, heading straight to the stadium, embodying the thrilling excitement of live matches.

The ABC-MART exclusive SAMBA LT is a special model based on adidas's traditional silhouette, featuring an attention-demanding long tongue and animal-patterned hair-on leather as an accent. The included laces allow for customization, ensuring they fit seamlessly into any outfit while accentuating the overall look with their unique presence.

Introducing the ABC-MART Exclusive TIED JERSEY

The TIED JERSEY reinvents the classic football jersey with a cropped length that aligns with modern styling trends. Featuring ribbed V-neck details, bold three stripes, and an emblem on the chest, the jersey is designed to complement simple outfits effortlessly. The tied silhouette adds versatility to the styling, expanding your wardrobe options. Made from lightweight single jersey material, it strikes a balance between casual comfort and style.

Over-sized SOCCER JSY for Relaxed Style

The SOCCER JSY features an oversized relaxed silhouette, making it perfect for achieving a trendy look with ease. This top is constructed from soft, breathable materials, which blend seamlessly into both active and everyday wear. With ribbed V-neck and bold three stripes, it fully embraces the bro-core style.

Embrace Your Personal Style This Summer

The SAMBA LT, with its long tongue and animal print details, adapts well to various styles, from feminine to street fashion, allowing for a genderless representation. It adds contrast and depth to the footwear, creating a striking impression even in simple outfits and enhancing the overall style balance. The tops incorporate football jersey-inspired designs, merging lightness with sporty aesthetics.

Exclusive Insights from Influencers Konon, PyunA., and Yamage

Q: What do you think of the design of the SAMBA LT?

• - Konon: "The first thought I had when I put them on was that I wanted to dance!"
• - PyunA: "They're super cute! And you can change the laces, which is also a huge plus for me."
• - Yamage: "Right at first glance, I thought they were adorable! I love the leopard design on the three stripes."

Q: How would you style the SAMBA LT this summer?

• - Konon: "Since it has leopard print, I want to link that with a leopard tank top! I think pairing it with a black skirt or something frilly will create a casual yet cute outfit."
• - PyunA: "Since the animal print is a focal point, I think it would be cute with a plain white T-shirt and baggy denim pants."
• - Yamage: "Summer styles can trend towards simplicity, but I'd love to mix it with nice trousers to create a chic yet street-friendly look."

Q: How was the fit of the SOCCER JSY and TIED JERSEY?

• - Konon: "It’s light and comfortable to wear, plus I love the short length."
• - PyunA: "I think pairing it with gray sweatpants would look adorable! I’d love to wear this to a place where I can run around."
• - Yamage: "This is something I really want everyone to try on. It's incredibly light and perfect for summer!"

Product Overview

• - Product Name: SAMBA LT

Colors: CORE/CORE/CORE, BROW/BROW/GUM5
Sizes: 22.0cm – 29.0cm (increments of 0.5cm), 30.0cm
Price: ¥16,500 (tax included)

• - Product Name: W TIED JERSEY

Colors: BLACK/WHITE, WHITE/CRSKY, NINDG/FBROWN
Sizes: S, M, L, XL
Price: ¥7,150 (tax included)

• - Product Name: U SOCCER JSY

Colors: BLACK/WHITE, YELLOWTINT, NINDG/FBROWN
Sizes: S, M, L, XL
Price: ¥7,150 (tax included)

Featured Profiles

Konon

A talented dancer from Okayama, skilled in various genres like K-POP, Girls HIPHOP, and JAZZ, boasting over 4 million social media followers. She’s gained immense popularity among fans both domestically and overseas, leveraging her influence as a dancer and social media figure across various fields.

PyunA

Born September 19, 2000, in Tokyo, she is a Korean-inspired gal with over 900,000 followers. With a uniquely captivating appearance, she started as an apparel shop assistant and rose to popularity on social media, known for her stunning figure, which has become a trendsetter dubbed the “Pyuna Body.”

Yamage

A creator and model born in 2002, based in Tokyo. He creatively captures everyday culture through fashion, lifestyle, and food, sharing these insights primarily through social media. His projects, such as “Midnight Food,” resonate with younger audiences and generate new cultural trends.

Company Overview

• - Company Name: ABC-MART
• - Representative: Kiichiro Hattori
• - Address: 1-3-1 Azabudai, Minato-ku, Tokyo, 106-0041
• - Established: June 6, 1985
• - Business: Retail of shoes, clothing, and miscellaneous goods; product planning, manufacturing, and sales of footwear.

Customer Inquiries

• - Phone: 0120-936-610
• - Operating Hours: 10:00 AM - 5:00 PM (Monday to Thursday)