The Launch of Wataru Yonezawa's "Dancing Fool's Global Strategy"
On June 30, 2025, Hironobu & Co. will release Wataru Yonezawa's highly anticipated book, "Dancing Fool's Global Strategy: The Challenge of the NEO Awa Dance Collective Takarabune that Enthralled 26 Countries Worldwide." The digital version will also be available on the same date, allowing readers to immerse themselves in this inspiring narrative.
How to Purchase "Dancing Fool's Global Strategy"
Readers can find this book at various bookstores across Japan and online retailers. For those looking for exclusive features, the Hironobu & Co. Online Store offers signed editions and special fan items included with purchase. Check out the details here:
With reviews praising it for being motivational and emotional, influential figures from different sectors have started sharing their thoughts even before the book's official release. It encapsulates the essence of perseverance, emphasizing that even the most outrageous ideas can lead to success through hard work and commitment.
In one of the book’s standout lines, Yonezawa cleverly compares the art of creating excitement to cooking, stating that instead of just “simmering,” it’s essential to capture the fresh emotions of a moment like “stir-frying.” Such insights make this book a worthwhile read for anyone involved in launching new projects or seeking renewed courage in their endeavors.
Promotional Video Released
Accompanying the book's launch, the NEO Awa Dance Collective Takarabune has shared a promotional video on their YouTube channel, edited by Yonezawa himself. This video showcases clips from Takarabune's past performances and festivities, enriching the context of the book with a visual representation of their journey.
Book Launch Event Scheduled for July 24
A special event titled “Creating the Book of the Dancing Fool” will be held on July 24, 2025. Wataru Yonezawa will be present, along with key members from Hironobu & Co. who will discuss the behind-the-scenes process of making the book. Here are the details for the event:
- - Date: July 24, 2025
- - Time: 7:30 PM (Doors open at 7:00 PM)
- - Location: Shimokitazawa Bookstore B&B, Tokyo
- - Participation: Attend in person or join online (archive available)
- - Registration: Click here to sign up.
Praise from Influencers
Business entrepreneur Takafumi Horie has openly endorsed Yonezawa’s work, expressing the universal appeal of the Awa Dance and its power to empower individuals to grow stronger. Having participated in Awa Odori every year in Tokushima, Horie has collaborated with Takarabune at various events, solidifying his connection with Yonezawa and the dance group. His recommendation adds significant weight to the book’s reception, promising potential readers valuable insights and inspirations.
About the Book
Yonezawa’s work is not just about Awa dancing; it is an innovative guide aimed at those who aspire to challenge themselves and achieve their dreams. It combines the essence of traditional culture with business principles, addressing readers from various backgrounds including aspiring entrepreneurs and creative spirits.
As Yonezawa shares his journey filled with challenges—moving forward with no money, connections, or precedents—readers will discover practical strategies for navigating their paths. This book reflects on Takarabune's journey as a collective, which has performed across 26 countries globally, bringing people together through dance.
About Wataru Yonezawa
Wataru Yonezawa, born in 1985 in Tokyo, is the leader of the NEO Awa Dance Collective Takarabune and the CEO of Apthies Co., Ltd. He has dedicated his life to evolving Awa dancing into a captivating global entertainment form. Yonezawa founded Apthies Entertainment to promote and support performers dressed in vibrant red costumes who have since captivated audiences worldwide.
Through his leadership and the collective's efforts, Takarabune has successfully performed at numerous festivals and unique venues, continually earning the admiration of audiences. With a vision for the future, they are set to expand their reach even further.
For additional insights into the book and the ongoing activities of Takarabune, visit the official website or follow on social media for more updates.
With excitement building, Wataru Yonezawa’s "Dancing Fool's Global Strategy" stands ready to inspire aspirations and invigorate the pursuit of dreams throughout its readers!